Leading social media for State Street, this role is for a recognized expert who combines creative judgment with strategic thinking to engage target audiences at scale. This leader is a storyteller with substance, translating complex ideas into compelling narratives and formats that build audiences and drive measurable engagement. The position requires deep command of social media dynamics, including paid and owned programming, content performance, and community formation, with an understanding of how institutional and retail clients engage across different businesses. Financial services experience is essential, operating in a regulated environment and partnering closely with Compliance to enable responsible innovation. This collaborative leader builds trust across marketing, business, and controls partners, and is committed to developing their team as channel experts. The role reports to the global head of brand and advertising, owns paid and owned social media strategy end to end, and is accountable for social media operations and execution, managing a global team of 8-12 members.
Responsibilities
Define and lead a business-aligned social media vision for the enterprise, grounded in strong storytelling and strategic rigor
Champion this vision across Marketing and the businesses to position social media as a core strategic capability
Own paid and owned channel strategy end to end, including creative innovation and audience development across existing and emerging platforms
Ensure the firm remains at the forefront of platform and format evolution
Partner with Brand, Communications, Content, and Digital teams to ensure social media amplifies and helps shape the firm's broader narrative
Build executive and employee advocacy programs that give experts an authentic, credible voice with both audiences
Serve as the single point of accountability for social media operations and execution globally, across paid and owned channels
Ensure consistent standards, quality, and pace of delivery across every market and business line
Establish scalable global processes and ways of working that allow regional and business-aligned teams to execute efficiently while maintaining enterprise consistency
Ensure every business maintains a social presence calibrated to how its clients use the channel
Develop dedicated social media teams aligned to core businesses, ensuring each team understands and executes seamlessly against the distinct clients, priorities, and rhythms of its business
Build a center of excellence with shared standards, tools, and best practices, delivered through teams embedded in and accountable to their respective businesses
Coach and develop talent, fostering a team culture that balances creative ambition with sound judgment and risk awareness
Develop and manage State Street's financial influencer community, establishing a disciplined framework for identifying, vetting, and partnering with credible external voices
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Ensure influencer engagement is governed by clear standards for disclosure, compliance, and brand fit, consistent with regulatory requirements
Frame and own the enterprise measurement strategy for owned and paid social media, establishing the KPIs, dashboards, and reporting that connect investment to awareness, engagement, and commercial outcomes
Guide the data and marketing technology strategy for the channel, ensuring platforms, tools, and infrastructure are optimized to maximize efficiency and impact
Evangelize best practices across the marketing organization and use audience insight and social listening to continuously sharpen strategy and demonstrate business impact
Establish and maintain enterprise social media policies, governance, and controls that enable speed and innovation while meeting regulatory obligations
Partner closely with Legal, Risk, and Compliance to build workflows that embed efficiency and control by design
Lead social listening, reputation monitoring, and crisis response protocols for the enterprise
Serve as a senior leader within the marketing organization, helping to architect its transformation into a high-performing, data-led strategic partner and growth driver for the business
Operate as a trusted, collaborative partner across Marketing, the businesses, and Controls, ensuring social media's perspective is incorporated early in broader marketing and business planning
Manage agency, technology, and vendor relationships to maximize impact and efficiency
Requirements
12+ years of experience in social media, with a track record as both a strategic leader and a skilled storyteller, able to articulate a vision while maintaining a strong eye for content quality
Significant experience in financial services or another highly regulated industry, with fluency in the regulatory and control environment
Demonstrated success owning both paid and owned social media strategy, with direct accountability for global operations and execution
Demonstrated success building and leading business-aligned or channel teams, ideally spanning both B2B/institutional and retail audiences
A track record of building or transforming a social media function, not solely managing an existing one
Strong command of social analytics, measurement frameworks, and social listening, with the ability to translate data into a clear point of view on impact
Experience guiding data and marketing technology strategy to improve channel efficiency and performance
Experience developing and managing financial influencer or external voice programs, including establishing vetting, disclosure, and compliance frameworks
Experience activating senior executives and subject matter experts as credible voices on social media
A collaborative leader with a track record of building trust across marketing, business, and compliance/controls stakeholders
Experience building governance frameworks and operating models that balance speed with risk management
Familiarity with emerging AI-enabled social and content capabilities
Benefits
Retirement savings plan (401K) with company match
Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages
Paid-time off including vacation, sick leave, short term disability, and family care responsibilities
Access to Employee Assistance Program
Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans)
Eligibility for certain tax advantaged savings plans
Inclusive development opportunities
Flexible work-life support
Paid volunteer days
Vibrant employee networks
About the Company
Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges, and drive performance and profitability. The company is committed to fostering an environment where every employee feels valued and empowered to reach their full potential.
