Leading marketing analytics, measurement, and insights across the organization, this role is for a seasoned marketing analytics leader who is both a creative problem-solver and a rigorous operator. This person will help marketers and business partners understand what drives marketing performance, what success looks like, and where to make better decisions with budgets across businesses. The role reports to the Head of Digital Strategy & Channel Performance, Senior Vice President.
Responsibilities
Set a clear vision and practical roadmap for marketing data, analytics, measurement, and insights
Start with the business questions that matter most, then focus the team on the work that can improve decisions and results
Define a practical AI agenda for marketing analytics, prioritizing a small number of high-value use cases that can demonstrate impact, build confidence, and scale over time
Bring an informed external view of new measurement practices, data capabilities, and AI tools, and apply them where they add real value
Create a simple, shared set of measures across brand, reputation, audience engagement, client journeys, campaigns, channels, pipeline, and business outcomes
Set a high bar for data visualization so complex findings become clear, compelling stories that help people decide and act
Guide the design and automation of dashboards for distinct audiences—from senior executives reviewing enterprise performance to marketers making in-flight campaign decisions
Build self-service reporting and timely alerts that give teams useful answers without adding unnecessary manual work
Match the measurement approach and level of detail to the decision—whether setting strategy, reviewing investment, or improving work already in market
Build a disciplined test-and-learn approach using attribution, incrementality, experiments, benchmarks, and other fit-for-purpose methods
Turn analysis into specific recommendations for campaigns, channels, content, audiences, and investment
Work closely with marketers and business partners to identify opportunities, test ideas, and improve reach, engagement, conversion, and efficiency
Bring together behavioral, digital, client relationship, sales, product, research, and market data to build a fuller picture of audiences and clients
Identify meaningful segments, behaviors, and patterns that can make marketing more relevant and effective
Surface trends, emerging needs, and growth opportunities early enough to shape marketing and business plans
Partner with data, technology, and operations teams to make the right marketing data reliable, connected, and easier to access
Define clear business requirements for data, semantic models, dashboards, and marketing technology, making the most of current tools before adding new ones
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Modernize reporting through reusable data products, automation, and AI-assisted insight generation, reducing manual effort and improving speed
Put practical standards in place so teams can trust the data, understand how measures are defined, and use them consistently
Be accountable for marketing analytics, measurement, and insights, with clear priorities, roles, and ways of working
Build shared methods, tools, and standards that raise the quality and speed of the work
Hire, coach, and develop a strong global team that combines curiosity, analytical rigor, business judgment, and collaboration
Work with Privacy, Legal, Risk, Compliance, and Information Security from the start so data use, measurement, performance claims, and AI-enabled analytics meet standards
Build documentation, testing, and clear ownership into the work without creating unnecessary complexity
Use advanced analytics and AI responsibly, with appropriate review, monitoring, and human judgment
Create room for controlled pilots and rapid learning so promising ideas can be tested, improved, and scaled without lowering the bar for trust or governance
Be a trusted advisor to senior leaders across Marketing and the businesses, bringing evidence and a clear point of view to important decisions
Bring Marketing, Finance, Sales and Distribution, Technology, Operations, and control partners together around shared questions and priorities
Manage key data, analytics, technology, and vendor relationships with a focus on impact, quality, and value
Requirements
12+ years of experience in marketing analytics, measurement, data strategy, audience insights, or a related field, including experience leading teams and building capabilities
Experience in financial services or another highly regulated industry, with a practical understanding of privacy, risk, and controls
A strong record of solving business and marketing problems with data, not simply producing reports
Deep knowledge of marketing measurement, including key performance measures, attribution, incrementality, experimentation, benchmarking, and optimization
Experience using customer, behavioral, and market data to identify trends, explain performance, and improve marketing decisions
A track record of partnering with data engineering, data science, technology, and operations teams to improve data access, quality, integration, and reporting
Experience setting visualization standards and delivering automated, self-service dashboards for executive, strategic, and campaign-level audiences
The ability to turn complex analysis into clear stories, recommendations, and choices for senior leaders and non-technical audiences
Experience building or transforming an analytics, measurement, or insights function and developing strong, globally distributed teams
A collaborative leadership style, sound business judgment, and the confidence to challenge assumptions constructively
Experience applying advanced analytics and AI-enabled tools to automate insight, support decisions, and improve marketing performance
Benefits
Retirement savings plan (401K) with company match
Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages
Paid-time off including vacation, sick leave, short term disability, and family care responsibilities
Access to Employee Assistance Program
Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans)
Eligibility for certain tax advantaged savings plans
Inclusive development opportunities
Flexible work-life support
Paid volunteer days
Vibrant employee networks
About the Company
Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges, and drive performance and profitability. State Street is committed to fostering an environment where every employee feels valued and empowered to reach their full potential.
