Global Digital Marketing Channel Senior Analyst

About This Role

This senior analyst role is a hands-on analytical position dedicated to supporting BCG's digital marketing channel teams, including email, paid media, web, and content. The person in this role will be embedded in the day-to-day execution of campaigns, providing analytical support, performance interpretation, and data-driven guidance to help teams make smarter decisions about planning, optimizing, and evolving their activations. This is not a reporting role, but rather an active interpretation of channel data to identify what is and is not working, translating findings into clear, actionable recommendations.

Responsibilities

• Serve as the primary analytics partner across digital marketing channel teams, providing hands-on analytical support to help each team understand and act on their performance data
• Analyze channel performance data on an ongoing basis, identifying trends, anomalies, and patterns that reveal what is driving or limiting channel effectiveness across campaigns and activations
• Translate channel data findings into clear, actionable insight narratives that channel teams can use to make immediate optimization decisions
• Develop a working understanding of how each channel's data behaves, including its quirks, limitations, attribution challenges, and most meaningful performance signals
• Proactively surface channel performance insights to channel leads and campaign managers, identifying inflection points, underperformance signals, and optimization opportunities as they emerge
• Support the analytics needs of active marketing campaigns across the channel mix, providing pre-campaign audience and benchmarking analysis, in-flight performance monitoring, and post-campaign measurement and insight synthesis
• Build and maintain campaign performance trackers and channel scorecards that give channel and campaign teams clear, current visibility into how activations are performing against goals
• Conduct cross-channel campaign analyses that connect how audiences are engaging across email, paid, web, and other digital touchpoints
• Contribute to post-campaign retrospectives by preparing well-structured performance summaries and insight outputs
• Partner with channel leads and CX strategists to bring analytical perspective into channel strategy conversations
• Conduct deeper analytical investigations when channel performance raises strategic questions
• Identify recurring performance patterns across channels and campaigns that point to systemic optimization opportunities
• Support channel investment and prioritization conversations with data, preparing analytical inputs that help marketing leadership understand where channel spend and effort are generating the strongest return
• Extract, validate, and prepare channel performance data from across BCG's digital marketing technology stack, including Adobe Analytics, Marketo, Sprinklr, SEMRush, Demandbase, ad network platforms, CRM, and other relevant sources