About This Role
This is an opportunity to join OLIVER's in-house studio, embedded with brand teams, as an Influencer Marketing Manager. You will deliver high-impact influencer campaigns for one of beauty's most exciting brands. Based in Indonesia, you will build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro-creators to drive awareness, engagement, and commercial results.
Responsibilities
- Develop and execute influencer marketing strategies aligned to brand objectives, product launches, and seasonal campaigns across the beauty portfolio
- Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus
- Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities
- Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels
- Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest
- Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines
- Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships
- Attend relevant industry events, beauty showcases, and brand activations to expand the influencer network and stay connected to the beauty community
- Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations
- Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards
- Partner with the design and social teams to amplify influencer content across owned and paid channels
- Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend
- Raise purchase orders, manage invoicing, and track reconciliation against forecast
- Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality
- Flag budget risks early and provide regular spend updates to stakeholders
- Define campaign KPIs and track performance across reach, engagement, conversions, and earned media value
- Use analytics platforms — including AI-powered tools — to generate insights and optimise campaigns in real time
- Produce clear, data-led performance reports and present findings and recommendations to internal stakeholders
- Ensure all influencer content complies with relevant advertising standards (ASA, FTC, or market-equivalent) and beauty product claim regulations
