About This Role
This role is the first full-time brand hire, responsible for setting and executing the brand strategy for Pairs, a global network of family offices, institutional investors, VCs, and angels. The Head of Brand will oversee the company's positioning, voice, visual identity, and all written and video content aimed at founders and investors. The role suits a creative individual who can both develop strategy and produce high-quality content.
Responsibilities
- Set the brand strategy and run it, including what Pairs says, where it says it, how it looks, and the impression it forms
- Create one to two high-value posts in founders' voices and one to two from the company each week
- Run story shoots with founders and investors, from booking guests to final cuts, and edit video personally
- Repurpose a library of recorded founder and investor interviews into engaging content, including films, series, clips, and new formats
- Own editorial output, including a weekly newsletter, a monthly newsletter, and a quarterly report
- Ensure every post, film, and report reinforces a brand that founders and investors trust before their first conversation
- Report to the two co-founders and shape strategy with them directly
- Build a team as the brand grows
Requirements
- Built and run a brand end to end that can be reviewed, demonstrating experience in setting voice, creating content, running channels, and quoting results
- Ability to create work personally, including writing, video editing, and directing shoots, with the ability to state precisely what was made and what was briefed out
- Vision to see new formats, series, and cuts in existing footage to give recorded material a second life
- High standard of writing in a restrained register, with published work longer than a social caption
- Managed people who make the work, whether a small team or freelancers, and readiness to build a team
- Daily use of AI tools with clear judgment on their effectiveness and quality impact
- Familiarity with the founder and venture capital world is a strong advantage, but not a requirement
Benefits
- Fully remote and asynchronous work, with a few hours of overlap with US Eastern time each day
- Direct access to the co-founders and real creative freedom
- A library of recorded founder and investor interviews ready to edit
- An existing video team in place
- Room to build a team as the brand grows
- Access to the best AI tools, paid for
- Ownership of a brand to build and run
About the Company
Pairs is a global network connecting family offices, institutional investors, VCs, and angels. The company screens deal flow tightly, sharing thoroughly vetted opportunities with its network and investing alongside them.
