Leading the growth of fitness revenue and achieving profit budgets at the club is the core of this role. The Fitness Manager leads by example through personal sales of fitness products and develops all team members to effectively communicate and build value in fitness programs and services to guests and members. This role is also responsible for hiring and developing coaches to effectively gain, train, and retain both personal training and group training clients.
Responsibilities
Grow fitness revenue by effectively gaining, training, and retaining personal training and group training clients personally as well as through the club staff, in particular the personal trainers and sales team
Directly sell personal and group training packages, and lead team members in sales with all fitness offerings to achieve club sales and revenue goals
Continuously tour guests and conduct Custom Coaching Sessions to achieve attachment and enrollment standards
Ensure that client retention standards are met to ensure revenue growth
Meet and exceed all fitness revenue and sales targets
Work with General Manager and SSM to train and develop all team members to effectively present fitness programs to guests/members and the fitness team on guest tours
Train personal trainers on how to effectively prospect for new clients, conduct custom coaching sessions, and acquire new clients
Manage sales funnel of both potential clients and past clients through email, phone calls, and in-club engagement
Schedule, create, and run marketing activities inside and outside of the club to engage member base with fitness and prospect for new clients
Continuously recruit, interview, and hire personal trainers and small group trainers to meet fitness equation needs of the club and ensure all clients are properly serviced
Train and onboard new fitness coaches following company guidelines and protocols, ensuring all coaches meet their session ramp milestones and productivity standards
Provide training and development to ensure all trainers successfully pass CCS evaluations
Perform session quality reviews for personal trainers to provide feedback on personal training sessions, ensuring clients have exceptional experiences with the fitness team
Foster an environment of continuous development for coaches by hosting monthly trainer meetings and utilizing tools such as Club Connect
Train all sales team staff to understand all fitness offerings and the benefits of working with a coach through the four pillars of fitness
Ensure all new clients meet activation, completion, and resign company standards
Assign new clients appropriately to trainers and activate them
Regularly audit active client lists to ensure clients are actively using session inventory and engaged with their fitness program
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Conduct weekly one-on-ones and monthly Trainer Business Plans with all personal trainers to ensure trainers are meeting their sessions, sales, revenue, resign, and productivity requirements
Review all trainer schedules to update sessions, availability, and set productive non-session hours activities for all fitness staff
Audit time and labor management
Audit and provide feedback on client folders (including measurement logs, workout logs, Personal Workout Planners) to ensure client service expectations are met
May service personal training sessions, or teach group training classes where there is business need, not to exceed 5% of weekly hours worked
Manage Group Training schedules, ensuring company guidelines for scheduling, participation, and class quality are met
Ensure all sessions are properly consumed, managing session escalations
Oversee payment processing and refund management
Act as manager-on-duty at times to support resolution of member concerns
Complete other duties as assigned
Requirements
Strong background in sales, driving revenue, and leading a team
Strong understanding of human movement, exercise science, and fitness programming
Excellent interpersonal and communication skills
Desire and passion to help people accomplish their fitness goals to live healthier, happier lives
Ability to provide consistent constructive feedback and coaching to team members
Foster a culture of growth and accountability within the club
Ability to collaborate and communicate with a broad range of team members and departments
High School Diploma or GED required, Bachelor's degree preferred
National Certification (one or more of the following certifications):
American College of Sports Medicine (ACSM) Certified Personal Trainer, Health Fitness Specialist, Clinical Exercise Specialist, Clinical Exercise Physiologist, Cancer Exercise Trainer, Certified Inclusive Fitness Trainer
American Council on Exercise (ACE) Personal Trainer Certification, Lifestyle & Weight Management Consultant Certification, Advanced Health and Fitness Specialist
The Cooper Institute Personal Trainer Certification
International Fitness Professionals Association (IFPA) Personal Fitness Trainer Certification, Advanced Personal Fitness Trainer, Master Personal Fitness Trainer
National Academy of Sports Medicine (NASM) Certified Personal Trainer
National Council on Strength and Fitness (NCSF) Personal Trainer Certification
National Exercise and Sports Trainers Association (NESTA) Personal Fitness Trainer Certification
National Federation of Professional Trainers (NFPT) Personal Trainer Certification
National Strength and Conditioning Association (NSCA) Certified Personal Trainer, Certified Strength and Conditional Specialist
Current Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED) from approved organization with live component
Group Fitness certification preferred (AFAA, ISSA, Les Mills, Zumba, etc.)
Ability to lift 50 lbs
Physical effort required for daily duties include lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking
Benefits
Paid time off
Medical and dental coverage
401k with match for qualifying positions
Free gym membership
Discounts on products and personal training
Employee Assistance Program (EAP)
Basic Group Live and AD&D Insurance ($10,000)
Complimentary membership for all team members and their eligible dependents
Important Details
Travel requirement: 10% of the time to attend training and meetings
About the Company
Celebrating over 40 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness with over 270 clubs in 11 states nationwide. They provide a welcoming and inclusive environment, with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Studio and cycle classes, personal training, and innovative digital and virtual offerings are all available options to keep members' minds and body fit.
Celebrating over 35 years as an industry leader, 24 Hour Fitness is committed to creating a healthier, happier world through fitness.
