About the role
About Us
Founded in Southern California in 1984, LA Fitness continues to innovate and evolve to meet the diverse fitness needs of our members. With a wide range of amenities, top-tier staff, and a commitment to health and wellness, we offer fun and effective workout options for every member of the family.
We are seeking driven, energetic leaders to join our Sales Manager / General Manager Mentorship Program—a key position designed for those looking to grow their careers in fitness management.
Position Overview: The Sales Manager plays a crucial role in driving the success of our clubs. You’ll lead sales, marketing, team development, and daily operations, all while preparing for a future General Manager (GM) role. With full support from District and Regional leadership, you’ll be empowered to create an outstanding member experience and grow the business like an owner.
Key Responsibilities: Sales & Marketing
- Lead, coach, and develop the club’s sales team
- Drive club growth through strategic marketing and outreach
- Plan and execute local events in partnership with nearby businesses
- Achieve and exceed monthly membership and revenue goals
Team Leadership
- Recruit, onboard, and train new team members
- Manage and motivate staff across sales, service, and marketing
- Monitor team performance and implement improvement plans
- Help build a strong and positive club culture
Club Operations
- Schedule and manage staff coverage
- Resolve member concerns and service issues
- Maintain operational excellence and cleanliness standards
- Roll out company-wide promotions and initiatives
What We’re Looking For:
- Proven leadership and team management skills
- Strong communication and customer service abilities
- A passion for health, fitness, and helping others
- Prior experience in sales or fitness is a plus
- Willingness to learn and grow within the company
What We Offer:
- A clear path to General Manager through our Mentorship Program
- Ongoing leadership and sales training
- Supportive, team-oriented work environment
- Growth opportunities with one of the nation's largest fitness chains
Ready to lead, grow, and make an impact? Apply today and take the next step in your fitness career with LA Fitness!
Pay: $65,000.00 - $100,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
People with a criminal record are encouraged to apply
Experience:
- Gym/Health Club Management: 1 year (Preferred)
- Membership/Training Sales: 1 year (Preferred)
- B2B Marketing: 1 year (Preferred)
Work Location: In person
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