Financial Inclusion Officer

Job Summary

• This profile is directly responsible for business generation, customer acquisition and customer servicing for Deposit Products, Digital channels and Third Party Insurance products
• The profile role includes cross-selling to existing customers as well as acquisition of new customers through referral and family banking
• Offer and onboard customers on CASA and Term deposit products to customer, their family members and their references.
• Offer and onboard customers on Digital platforms including Mobile banking, UPI, UPI QR and download of Hello Ujjivan.
• Deliver prompt customer services; be accessible to customers at all times for Digital Banking and Deposit Product queries.

Role Details

• Job Title: Financial Inclusion Officer
• Grade: AM-I
• Department: MicroBanking
• Location: Branch
• Type of Position: Full-time
• Reports To: Branch Manager
• Reporting Into: NA

Size of the Role

• Approx2 Cr. Deposit
• Non-financial size: CASA, FD, RD TPP (Product Services)

Key Duties Responsibilities of the Role

Business/Financials

• Meet the set targets for overall Liability, TPP and Digital Initiatives in terms of Family Banking (Open Market) acquisition.
• Convert Group Loan, Individual Loan customers, their family members and referrals for available Liability, TPP and Digital Initiatives product in the branch.
• Open CASA and ensure customers are maintaining Monthly Average Balance for opted CASA.
• Actively source term deposits (FD and RD) to Family members of GL customers.
• Offer suitable Insurance products to customer and family members to provide adequate insurance coverage
• Onboard customers on digital channels including Mobile banking, UPI, UPI QR and Hello Ujjivan
• Ensure digital adaptation for mapped customers.
• Share customer insights/product related feedback with the CRM

Customer (Both Internal External)

• Meeting customers regularly and cross-selling of overall Liability, TPP and Digital Initiatives.
• Meeting customers regularly and providing services related to overall Liability, TPP and Digital Initiatives.
• Ensure customers and Family members are educated about entire bouquet of banking products (CASA, TPP, TD and Digital Initiatives) offered by Ujjivan.
• Engage with customers for other account related activity like conversion for Dormant account to inactive account, linking of DBT etc.
• Converting existing family banking leads and providing the leads to respective business function to cross selling of other available secured loans in Ujjivan.
• MoneyMitra - assisting CRM in managing BC arrangements including Money Mitra and others.
• Assisting customers for digital channels usage like ATM Card, Mobile Banking, UPI, Missed-call banking, Hello Ujjivan etc.
• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
• Ensure timely insurance claim settlement for his/her customers