Film / Commercial Director

About This Role

Directing emotionally compelling and visually striking content is at the heart of this role, developing ideas from concept to execution across various productions. This position suits a creative individual with strong storytelling instincts and a clear cinematic vision, eager to shape the future of AI-native experiences within a fast-paced environment.

Responsibilities

• Direct commercials, cinematic campaigns, social content, and experimental AI-native productions
• Develop creative concepts, treatments, visual references, scripts, and storytelling approaches
• Collaborate closely with cinematographers, editors, motion designers, and founders
• Experiment with new AI filmmaking workflows and hybrid production techniques
• Help define the visual language and creative direction of Higgsfield AI
• Turn ambitious ideas into high-quality content with speed and strong creative execution

Requirements

• Exceptional taste, strong storytelling instincts, and a clear cinematic vision
• Knowledge of how to direct emotionally compelling, visually striking, and culturally relevant content
• Ability to develop ideas from concept to execution across commercials, short-form content, and experimental AI-driven productions
• Experience with AI creative tools, prompting, or generating AI-powered visual content, or excitement to learn extremely fast
• Ability to move fast, iterate quickly, and thrive in a high-output creative environment
• Takes ownership end-to-end and constantly raises the creative bar
• Understanding of internet culture, trends, pacing, and how to create content that captures attention instantly
• Strong portfolio or reel showcasing commercial, film, music video, branded, or digital storytelling work
• Excellent understanding of visual storytelling, pacing, composition, and directing performance
• Strong creative taste and ability to develop original concepts
• Experience working with fast-paced production pipelines and creative teams
• High energy, ownership, adaptability, and strong communication skills
• Deep interest in AI-powered creative tools and the future of filmmaking
• Willingness to complete a test assignment focused on generating cinematic AI content

Important Details

• Schedule: full-time

About the Company

Higgsfield AI is a generative AI company that has achieved $1B in annual revenue run rate, serves over 30 million users worldwide, and powers 390 of Fortune 500 brands with more than 6 million generations per day. The company is building at the frontier of AI-powered video creation and next-generation creative tools.