About This Role
Supporting local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products is the core of this role. The Field Marketing Specialist plays an important part in protecting the company’s brand image and showcasing its unique value proposition for agents.
Responsibilities
- Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consult with agents on personal marketing strategies through group and individual sessions, while showcasing the Core 4 (agent production, coaching, culture, and helping them build personal wealth)
- Help real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Provide issue resolution and one-on-one assistance to agents as needed
- Prepare a monthly calendar of educational and training opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics
- Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reach out to and assist office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Prepare personalized recruiting presentations as requested for VIP agents and participate in the presentation with the branch manager
- Work with the creative team to create and manage local recruiting and ad campaigns
- Attend and participate in regional marketing meetings and/or training sessions
- Communicate regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submit consistent competitive intelligence samples to the recruiting intelligence portal
- Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Requirements
- 2 years’ experience in marketing, creative agency, or communications (field marketing preferred)
- Prior real estate industry experience preferred
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally with employees and agents
