About This Role
Working with branch managers and leadership, the Field Marketing Specialist supports local real estate agents by helping them build their business using the company's industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing its unique value proposition for agents. The company values diversity and is seeking a talented pool of candidates with different perspectives and backgrounds.
Responsibilities
- Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consult with agents on personal marketing strategies, through group and individual sessions, while showcasing the Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Help real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Provide issue resolution and one-on-one assistance to agents as needed
- Prepare a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics
- Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reach out to and assist office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Prepare personalized recruiting presentations as requested for VIP agents, and participate in the presentation with the branch manager
- Work with the creative team to create and manage local recruiting and ad campaigns
- Attend and participate in regional marketing meetings and/or training sessions
- Communicate regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submit consistent competitive intelligence samples to the recruiting intelligence portal
- Stay on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Requirements
- 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
- Prior real estate industry experience preferred
- Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
- Experience working effectively within a multi-functional and multi-location environment
Important Details
- Travel: Weekly local travel to multiple assigned offices within a specified region 5 days a week
About the Company
Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years.
