About This Role
This role involves developing and executing integrated marketing plans to achieve or exceed revenue and retention goals in North America. The Field Marketing Manager will work closely with Sales, Market Strategists, and Product Marketing teams within a rapidly growing business, focusing on driving demand generation and customer retention.
Responsibilities
- Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
- Own strategy, development, and execution of targeted marketing programs that include demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
- Contribute new ideas, campaigns, and program approaches to break into new and competitive markets
- Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
- Work closely with sales teams to craft account-level marketing plans for top strategic accounts
- Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
- Manage relevant agencies and third parties in the execution of programs
- Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
- Track and measure all marketing programs and optimize resources against objectives and budget
Requirements
- 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
- Ability to turn vision into strategy and a marketing plan
- Experience running demand generation campaigns and customer campaigns
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
- Self-motivated, innovative, collaborative, creative, and analytical
- Experience managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience using CRM and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
- Proven ability to excel in a fast-paced environment
- Strong team player with a positive attitude
- Bachelor
Nice to have:
- Pardot and Salesforce experience
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-sell and upsell campaigns
- Life sciences industry experience
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Application Process
- Follow the application process and submit your resume
- Within 3 days, you will receive a link to a personality assessment administered by a third party
- Once you complete the assessment, our team will review your full application package and follow up via email with our decision
- If moving to the interview stage, the process is as follows:
- A conversation with the hiring manager
- A practical case exercise
- A final conversation with our group's Senior Leader
- Once all interviews are complete, the manager will be in touch with a final decision
About the Company
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. It is one of the fastest-growing SaaS companies in history, surpassing $3B in revenue in its last fiscal year. Veeva operates as a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. Its headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
