About This Role
This marketing specialist role focuses on fashion, driving sales and brand image through detailed campaign execution and performance optimization across various advertising platforms. It suits a candidate with a strategic mindset and a keen eye for fashion trends, who can work effectively with both internal and external teams.
Responsibilities
- Receive overall marketing plans, revenue targets, and budget limits from the Marketing Lead
- Detail execution plans (weekly/monthly) for advertising platforms in each campaign (new collection launch, Mega Sale, Payday, Flash Sale, etc.)
- Control and utilize the allocated budget most effectively, ensuring alignment with strategic direction
- Follow up on advertising orders/briefs for partner teams regarding campaign objectives, estimated budget allocation, target customer segments, and expected KPIs
- Closely monitor campaign launch progress and daily ad distribution by the outsourced team on the META platform
- Objectively measure, evaluate, and accept core metrics reported by the outsourced team: Conversion Rate (CR), Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and Cost-to-Income Ratio (CIR)
- Independently analyze data for rebuttal; proactively request the outsourced team to perform A/B Testing (change content, images, target) or re-optimize tactics immediately upon noticing performance drops
- Reconcile reported data from the outsourced team with actual order closing data from the Sales/E-commerce team to assess traffic quality, thereby reporting transparent effectiveness to the Marketing Lead
- Work daily with the E-commerce team (Shopee, TikTok Shop) and Online Sales team (Fanpage/Instagram Chat), Warehouse - Admin to grasp order closing status, inventory levels, and sell-through rate
- Provide quality traffic flow for sales channels; proactively report to the Marketing Lead to propose ad adjustment plans or launch discount codes (vouchers/bundling) when there are signs of revenue decline
- Ensure consistent communication messages from advertising to the shopping experience at stores and on the website
- Provide clear and sharp Commercial Briefs to the Content and Design teams to produce communication materials (images, videos) directly serving sales purposes
- Ensure advertising content lines have strong Calls-to-action, accurately targeting customer shopping psychology without breaking the brand's image positioning
- Monitor, measure, and analyze data from advertising platforms and sales systems (daily/weekly)
- Report KPI progress periodically to the Marketing Lead; keenly detect bottlenecks in the conversion funnel and present immediate solutions
Requirements
- 3 years of experience in Marketing (preferably in fashion/retail)
- Experience in multi-channel management (Social + E-commerce)