Fashion Marketing Account Director

About This Role

Directing marketing accounts for fashion and apparel brands is the core of this role, owning a portfolio of 4–6 clients. This position suits an account director who can quickly diagnose growth constraints, build roadmaps for fast-moving, trend-driven campaigns, and ensure the team delivers on them.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
• Coach and give direct feedback to analysts and specialists

Requirements

• 6+ years in fashion or apparel marketing, agency or brand side
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts
• Proficiency in spoken and written English at an advanced level is required for this role

Benefits

• Commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year