About This Role
Smith Berlin, a smart-casual apparel brand based in Jakarta, is expanding into womenswear and opening its first physical store, offering a Fashion Designer the chance to shape the product and direction of the brand. This role involves owning seasonal collections from concept to production, working directly with the founder and production team. It suits a designer who wants to build something new and see their work through to the shop floor and sell-through numbers.
Responsibilities
- Develop original designs and concepts for seasonal collections, balancing current trends, customer preferences, brand identity, and commercial viability
- Create detailed sketches, mood boards, and design specifications using digital and traditional tools
- Build complete tech packs and spec sheets (measurements, construction, fabric and trim specs) that pattern makers and vendors can produce from without guesswork
- Research fabrics, textiles, colours, and trims to inform design and hit quality and cost targets
- Collaborate with pattern makers, product developers, and manufacturing teams to translate designs into finished garments
- Drive the sampling process: review fits, give clear feedback, and iterate to the right aesthetic and fit
- Adjust designs when needed to solve production problems or hit cost targets, without losing the design intent
- Monitor production quality to ensure garments are made to spec and on brand
- Analyse market trends, competitors, and customer feedback to spot opportunities for new product
- Keep design documentation organised and stay current on fashion and production methods
- Contribute to a consistent brand aesthetic across all product lines
Requirements
- Degree or diploma in Fashion Design, Textile Design, or a related field
- Minimum 3 years professional experience as a Fashion Designer in apparel or textiles
- Strong proficiency in Adobe Illustrator and Photoshop (or equivalent design and CAD tools)
- Excellent drawing and sketching, with a solid grasp of garment construction and fit
- Working knowledge of fabrics, production techniques, and manufacturing processes, enough to design for real-world producibility, not just the sketch
- Proven ability to create original designs that sell. You understand commercial viability, not just aesthetics
- Good sense of fashion trends and contemporary design, especially in the smart-casual and ready-to-wear space
- Clear communicator who collaborates well across design, production, and management
- Comfortable managing multiple styles and tight deadlines at pace
- Portfolio required at application. We specifically want to see production-ready, commercial work, not only editorial or concept pieces