About This Role
This role involves creating visually engaging and age-appropriate graphic designs for girls' clothing and accessories, ensuring they meet brand identity and resonate with the target audience. The designer will also monitor fashion trends, coordinate with various departments for sampling, and contribute to product cost reduction and marketing efforts.
Responsibilities
- Create visually engaging and age-appropriate graphic designs for girls' clothing and accessories on CAD using Photoshop or Coral Draw
- Create samples of approved sketches
- Draw and print charts, graphs, illustrations, and other artwork using computer skills
- Understand market trends through detailed study of the latest trends, forecasts, competitor product analysis, prevailing prices, distributor input, retailer's input, and customer feedback
- Closely monitor and stay attuned to up-to-date fashion trends as well as general trends relating to fabrics, colors, and shapes emerging
- Ensure designs meet brand identity and resonate with the target audience
- Adapt designs from various mediums, including apparel, accessories, and packaging
- Keep a check on new vendors for accessories, trims, metal fittings, and fabrics for the next season and for current season flash collection
- Develop sample garments to avoid errors and plan product ranges in conjunction with the buyer, analysts, stores, suppliers, and distributors
- Coordinate with sampling, printing, washing, embroidery finishing departments for efficient flow of sampling work
- Create designs and sample layouts based on knowledge of layout principles and aesthetic design concepts
- Illustrate concepts by designing rough layouts of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts
- Backward engineer products and bring the cost down
- Think out of the box and suggest new ways to market products by preparing attractive posters, brochures, etc.
Requirements
- Graduate with a relevant Fashion Designer Degree
- Up to 4 years of experience
- Age Group: 21 years and above
- Excellent sketching skills
- Computer skills like Paint, Coral Draw, etc.
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- AutoCAD (Technical Drawing patterns)
- Clo3D (3D Clothing Simulation)
- Canva
Important Details
- Designation: Fashion Graphic Designer Executive
- Department: Designing
- Reporting to: Creative Head
