Event Sales Manager

About This Role

An Event Sales Manager identifies and pursues new business opportunities, promotes exhibition and sponsorship packages, and leads negotiations from prospecting to contract closure. The role involves managing client relations and working with internal teams to drive revenue growth for exhibitions and corporate activities.

Responsibilities

• Develop and execute strategic sales plans to drive revenue growth and expand market presence
• Identify and pursue new business opportunities, market segments, and customer channels to strengthen the client portfolio
• Cultivate relationships with existing clients and leverage networks to generate new business and sales leads
• Promote and sell exhibition participation packages, sponsorship opportunities, and related event solutions to target clients
• Lead negotiations and manage the full sales cycle, from prospecting to contract closure
• Collaborate closely with project teams and senior management to achieve sales targets and support business expansion initiatives
• Build, maintain, and enhance long-term relationships with key clients, partners, and stakeholders
• Support and participate in marketing campaigns, networking events, exhibitions, and promotional activities to drive brand awareness and business growth
• Monitor market trends, competitor activities, and customer needs to identify opportunities and formulate effective sales strategies
• Prepare sales forecasts, pipeline reports, and performance updates for management review

Requirements

• Bachelor's degree or equivalent qualification in Business Administration, Marketing, Sales, or a related discipline
• Minimum 5 years of solid sales or business development experience, preferably within the exhibition, event management, or related industries
• Proven track record of achieving or exceeding sales targets and driving business growth
• Strong business acumen with the ability to identify market opportunities and develop effective sales strategies
• Self-motivated, results-driven, and capable of working independently in a fast-paced environment
• Excellent negotiation, presentation, and relationship management skills
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously
• Detail-oriented, proactive, and highly accountable
• Excellent verbal and written communication skills in English, Cantonese, and Mandarin
• Willingness to travel occasionally as required for business needs

About the Company

Our client is a leading event management firm focusing on exhibitions and corporate activities.