Event Marketing Manager

Who you are

• Bachelor’s degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities—able to juggle multiple programs at once
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI
• Experience with AI, Contact Center, or Customer Experience solutions
• Experience supporting account-based field strategies
• Previous sales/SDR experience or strong familiarity with sales processes
• Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

What the job involves

• We’re seeking an Events Marketing Manager - East to join our high-impact team
• You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results
• Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy
• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success
• Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
• Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
• Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Benefits

• Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
• Weekly lunch & learn
• Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us