Event Manager

About This Role

This role is for an Event Manager responsible for the strategy, planning, and execution of field events, trade shows, and conferences. The manager will translate campaign objectives into impactful in-person experiences, driving qualified pipelines and ensuring brand consistency. The position suits a professional with strong project management skills and a commitment to customer service and innovation.

Responsibilities

• Own the strategy, planning, and execution of field events, trade shows, and conferences that drive qualified pipeline
• Translate campaign objectives into high-impact in-person experiences that generate meetings, leads, and opportunities
• Build and manage the annual events calendar in alignment with vertical marketing plans and sales priorities
• Manage end-to-end logistics including booth design, vendors, sponsorships, travel, shipping, and onsite execution
• Lead pre- and post-event campaigns (email, paid media, outreach) to maximize attendance and follow-up conversion
• Track and report on event performance including meetings set, pipeline influenced, and ROI
• Own budget planning and spend management across all assigned events
• Ensure brand consistency across all event materials, messaging, and onsite presence
• Coordinate with internal stakeholders (comms, sales, executives) to secure speakers, content, and talking points
• Identify and implement process improvements to scale event execution and standardize playbooks
• Travel to and manage onsite execution for key events, as needed
• Other responsibilities as directed by supervisor

Requirements

• 7-8+ years of experience managing B2B events, trade shows, or field marketing programs
• Bachelor’s degree in marketing, communications, business, or related field
• Proven track record of executing events that generate pipeline and measurable business outcomes
• Strong project management skills with the ability to manage multiple events simultaneously
• Strong executive presence and ability to interact with senior stakeholders and customers
• Detail-oriented with a bias for execution and accountability
• Ability to operate in a fast-paced, high-growth environment with evolving priorities
• Vendor negotiation and contract management experience
• Proficiency with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
• Willingness to travel (up to ~50%, depending on event calendar)

Nice to have:

• Experience in energy, infrastructure, data center, or industrial B2B markets
• Experience managing large-scale conferences and high-value sponsorships