Event Manager

About This Role

This Event Manager role focuses on planning and executing high-impact strategic events for the Customer Success and Professional Services businesses within Salesforce. The role involves managing every detail from pre-event communications and logistics to post-event reporting and impact analysis, utilizing AI tools for scale and automation. It suits an AI-first problem solver who combines operational excellence with data-driven insights to elevate events.

Responsibilities

• Lead the World Tour presence for Customer Success and Professional Services businesses, including pre-event logistics and communications, content operations, leader integration into customer meetings and programs, and post-event impact reporting
• Partner with the Salesforce Innovation Center team to lead the meeting strategy for Customer Success and Professional Services leaders
• Maintain discussion leader rosters, track meeting performance, and prepare executive stakeholders for speaking engagements, customer meetings, and hosting duties
• Staff in-person events and perform tasks such as event attendee registration and check-in, staffer coordination, management of onsite vendors, and venue setup and teardown
• Build and maintain event performance reports using Salesforce, delivering actionable insights to stakeholders
• Provide timely post-event analysis, highlighting performance against KPIs, documenting best practices, and opportunities to improve
• Determine high-value account selection criteria and manage communication with business stakeholders while designing the rule-based validation and automated nomination tracking
• Partner cross-functionally with Marketing, Sales, and Operations teams to ensure seamless event delivery
• Maintain meticulous documentation and project timelines to keep all workstreams on track
• Support centralized tools and systems for event planning, communication, and reporting
• Provide responsive, high-touch support to attendees during in-person events, ensuring a seamless experience and quickly resolving on-site issues
• Leverage AI tools to write impactful communications

Requirements

• 3–5 years in event marketing or operations, with a proven track record of integrating AI tools to streamline workflows
• Proficiency in Salesforce and Google Sheets (formulas/pivots), including experience using AI-driven data analysis to identify trends or automate reporting
• Expertise in Google Slides; ability to use generative AI tools to enhance visual assets and translate complex data into executive-ready presentations
• An AI-first mindset with the ability to identify and implement automations for repetitive tasks
• Excellent written and verbal communication skills, with experience using AI Tools to draft, refine, and scale personalized communications
• A clear, confident communicator with a customer-first mindset, a bias toward action, and a natural curiosity for emerging tech

Nice to have:

• Experience supporting large-scale corporate or B2B events
• Familiarity with event management platforms (e.g., Cvent, Splash, or similar)
• Experience working in a matrixed, fast-paced corporate environment

Benefits

• Time off programs
• Medical, dental, vision, mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program
• Company bonus
• Incentive for sales roles
• Equity

Important Details

• Schedule: Office Flex (in-person 3 days per week, remote 2 days)
• Travel: up to 20% of the time for on-site event execution and team meetings

About the Company

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. It is a company where ambition meets action, tech meets trust, and innovation is a way of life.