About This Role
Planning and executing a wide range of events, from small district gatherings to major national conferences, is the core of this role within a rapidly growing marketing team. The role suits a passionate event coordinator who can balance strategic planning with hands-on execution and a drive for continuous improvement.
Responsibilities
- Be responsible for generating ROI from event spend
- Event management for all field initiatives including trade shows, Lunch and Learns, customer facing events, webinars, conferences, round tables, dinners, and company events
- Travel to 3-5 events each quarter to ensure logistics and keep up with market trends
- Manage logistics for events and tradeshows including pre and post event marketing, event registration, inventory of company swag, shipping and logistics, and lead capture
- Execute on strong event communications including event landing pages, pre-and post-event follow up, and social media
- Work directly with sales to support territory planning and marketing alignment within region or team
- Work closely with Demand Gen and Sales Enablement teams to ensure events are optimized for reporting and KPIs
- Create event project plans, conduct regular checkpoints with deliverable owners, identify risks and challenges appropriately, and ensure events are delivered on time and on budget
- Measure both tangibles (e.g. cost, opportunities created, ROI) as well as intangibles (e.g. experiences, relationships created) at all events
- Exceed key quarterly metrics goals and track program results, measuring program success, and reporting metrics
- Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
Requirements
- Minimum 5 years of events logistics and execution experience (SaaS strongly preferred)
- Ability to collaborate cross functionally with a diverse range of stakeholders
- Excellent communication skills, both written and verbal
- Excellent critical thinking and problem-solving abilities
- Exceptional attention to detail and organizational skills
- Experience with logistically complex in-person and virtual events
- Capacity to set correct expectations and manage issues to completion
Nice to have:
- Detail-oriented and execution-focused, bringing a passion for great execution to the company
- Hands-on, with prior startup experience a plus
- Organized, managing multiple priorities, needs and deadlines
- Creative, able to come up with multiple plans and flexible enough to change course when needed
- Data driven, with the ability to articulate data signals about the business and implement changes based on data insights
