Event Manager

About This Role

This Event Manager role at 360 Realtors involves planning and executing offline marketing campaigns to boost brand visibility and support real estate project sales. The position focuses on ATL/BTL activities, outdoor advertising, events, and local promotions, suitable for a professional with experience in offline marketing within the real estate sector.

Responsibilities

• Plan and execute ATL campaigns, including hoardings, billboards, print advertisements, newspaper inserts, radio, and outdoor branding
• Execute BTL activities such as exhibitions, roadshows, mall activations, kiosks, residential society campaigns, and local promotions
• Plan marketing activities for project launches, festive campaigns, customer events, and site promotions
• Identify strategic locations for outdoor advertising based on target audiences, traffic, and project connectivity
• Coordinate with media agencies, event agencies, printing vendors, and fabricators
• Manage vendor negotiations, quotations, marketing budgets, and campaign timelines
• Organize channel partner meets, broker meets, customer events, and project launches
• Coordinate with sales teams to generate enquiries, walk-ins, site visits, and qualified leads
• Develop marketing materials, including brochures, flyers, banners, standees, and project branding materials
• Conduct competitor analysis and market research to understand local marketing activities and customer trends
• Track campaign performance, lead generation, expenses, conversions, and ROI
• Coordinate with sales, digital marketing, CRM, design, and operations teams
• Manage branding and promotional activities at project sites, experience centres, and sales galleries
• Ensure campaigns are completed within approved budgets, timelines, and brand guidelines

Requirements

• 2–5 years of experience in offline marketing, preferably in real estate
• Hands-on experience in ATL/BTL campaigns, outdoor advertising, events, and brand promotions
• Strong vendor management, negotiation, budgeting, and coordination skills
• Good communication and project management skills
• Bachelor's degree (Preferred)
• 1 year of experience in event marketing (Required)

Benefits

• Provident Fund

About the Company

360 Realtors is looking for an Offline Marketing Manager.