Enterprise Product Marketing Manager, AI & Technical Marketing

About This Role

An Enterprise Product Marketing Manager at Apple is sought to be the marketing voice for AI in the enterprise, translating complex technical capabilities into real-world value for various stakeholders. This role involves developing messaging and programs that help enterprise customers adopt Apple's AI capabilities, bridging technical depth with marketing craft.

Responsibilities

• Define and own the marketing strategy, positioning, and messaging for Apple's AI capabilities and technical enterprise topics, including AI, IT, and security
• Craft clear and compelling value propositions that translate complex AI and technical concepts into meaningful benefits for enterprise decision makers and end users
• Develop high-quality customer-facing assets including messaging frameworks, Keynote presentations, web copy, white papers, and sales enablement materials
• Build and implement integrated marketing programs to drive enterprise awareness, understanding, and adoption of Apple AI and technical capabilities
• Serve as the marketing lead for technical enterprise topics, partnering closely with product, engineering, and platform teams to stay ahead of Apple's AI roadmap
• Support strategic customer and partner briefings, and deliver presentations to senior executive and technical audiences
• Be the voice of enterprise customers and IT stakeholders, collecting feedback that informs product development, messaging, and go-to-market strategy
• Closely follow emerging trends in enterprise AI, security, and IT to ensure Apple's story remains current, differentiated, and compelling
• Synthesize market data, customer insights, and industry research to shape strategy, direction, and execution

Requirements

• 5+ years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets
• Superb communication and passionate presenter with authentic storytelling skills
• Experience crafting compelling and succinct positioning, messaging and differentiation for products
• Exceptional ability to think strategically and analytically, then follow through to execution with unyielding attention to detail
• Deep curiosity about AI and its practical applications in enterprise environments, with a passion for making complex technology accessible and meaningful
• Bachelors Degree or equivalent experience

Nice to have:

• Experience working with or marketing AI, machine learning, security, or IT management solutions in an enterprise context
• Results-oriented with a positive "can-do" attitude; thrives in a fast-paced environment with the ability to navigate ambiguity
• Passion for Apple products and a genuine belief in the role technology plays in helping people and businesses do their best work