Enrollment Services Specialist - Public Health Sciences

About This Role

This role involves leading data-driven marketing and recruitment efforts for graduate and professional program enrollment within the Department of Public Health Sciences at the Penn State College of Medicine. The specialist will design and execute integrated campaigns while engaging prospective students throughout the recruitment lifecycle, leveraging digital marketing, analytics, and student engagement strategies.

Responsibilities

• Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment
• Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning
• Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield)
• Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement
• Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion
• Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights
• Manage and optimize the prospective student funnel from inquiry through matriculation
• Partner with academic program leadership to align marketing and recruitment goals with enrollment targets
• Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation
• Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates
• Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy
• Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes
• Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person)
• Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs)
• Support a welcoming, responsive, and inclusive recruitment experience
• Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations
• Represent the department at recruitment events, conferences, and partner engagements
• Coordinate event logistics, promotional materials, and communication strategies
• Support outreach to key pipeline audiences and partners
• Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends
• Identify and implement process improvements to enhance efficiency and the student experience