Enrollment Counselor / Territory Manager

About This Role

This Enrollment Counselor / Territory Manager role is responsible for recruiting, enrolling, and yielding a diverse and talented class of students for Pennsylvania College of Art & Design. The position blends relationship-driven recruitment with data-informed strategy, managing a defined geographic territory while contributing to national pipeline development across the college's undergraduate programs.

Responsibilities

• Manage a defined geographic territory (regional and/or national)
• Develop and execute an annual recruitment plan (travel, school visits, events, communications)
• Build relationships with high school counselors and educators, community-based organizations, transfer institutions, and community colleges
• Identify and grow “right-fit” student pipelines aligned with PCA&D programs
• Represent PCA&D at high school visits, college fairs, national portfolio days and recruitment events, and on-campus programs (Open Houses, Accepted Student Days, portfolio reviews)
• Plan and execute territory-based and virtual recruitment events
• Deliver engaging presentations that reflect PCA&D’s brand and programs
• Guide prospective students and families through the admissions process from inquiry to deposit
• Conduct admissions interviews and portfolio reviews (as applicable)
• Execute targeted yield strategies, including personalized outreach (email, phone, SMS), event follow-up and conversion campaigns, and collaboration with Financial Aid on affordability conversations
• Support admitted student engagement and reduce summer melt
• Utilize Slate to manage territory activity and communication plans, track student engagement and funnel progression, and maintain accurate and timely data entry
• Monitor performance metrics including inquiry generation, application completion, and admit-to-deposit conversion
• Contribute to reporting on territory performance and ROI
• Partner with Marketing to execute territory-specific campaigns, provide feedback on messaging and student insights, and support content development (student stories, program highlights, social media)
• Ensure consistent, on-brand communication aligned with PCA&D voice and strategy
• Work closely with academic departments and faculty, the Financial Aid team, and Student Life and Residence Life
• Support program-specific recruitment efforts, including portfolio-required majors and interview-based programs such as Live Experience Design & Production
• Promote access and opportunity for first-generation students, BIPOC students, and Pell-eligible populations
• Ensure compliance with institutional policies and regulations (FERPA, etc.)

Benefits

• Dental insurance