Email & SMS Marketing Specialist

About This Role

This marketing specialist role focuses on owning email and SMS campaigns to drive customer engagement and registrations for youth and adult sports programs. The specialist will manage lifecycle communications, ensuring customer interest translates into paid participation and repeat business.

Responsibilities

• Own the email and SMS calendar across our brands, from audience selection and copy through quality checks, launch and reporting
• Build, test and maintain automated welcome, follow-up, reactivation and retention flows using our email/SMS platforms, including SendGrid and Twilio
• Write clear, persuasive copy and coordinate landing pages, offers and creative with the wider marketing team
• Maintain segmentation, suppression lists, consent records and deliverability practices
• Run meaningful A/B tests and distinguish channel activity from incremental paid registrations and revenue
• Track delivered messages, clicks, paid registrations, refunds, unsubscribes and other relevant outcomes; explain what changed and what you will test next
• Maintain reusable templates, campaign documentation and a reliable approval/QA process

Requirements

• Hands-on email marketing or lifecycle campaign experience
• Strong written English
• Practical SMS and automation knowledge
• Spreadsheet and reporting skills
• Careful quality control
• Experience with SendGrid, Twilio, HubSpot, Klaviyo or comparable tools is relevant
• Examples showing your own contribution, campaign results and lessons learned
• Familiarity with applicable consent and messaging requirements

Application Process

• Submit your resume
• Complete the Culture Index survey using the same email address as your application
• Complete the Criteria skills assessment using the same email address as your application
• A confidential or redacted work sample is welcome; do not submit another employer's confidential customer information

About the Company

Community Sports Partners operates youth and adult sports programs across the GTA and Florida.