Email Marketing Specialist, Nurture, AWS Integrated Demand Center

About This Role

This Email Marketing Specialist role supports email campaign execution for the company's demand generation and product-led growth portfolio, focusing on accelerating pipeline progression through audience segmentation, lifecycle journey builds, and ongoing optimization. The role involves hands-on campaign execution, data analysis, and coordination with various teams to deliver effective email marketing initiatives.

Responsibilities

• Execute email campaigns for assigned nurture programs, including audience list pulls, journey builds, and A/B test setup
• Build and deploy multi-touch nurture campaigns that drive prospect engagement and pipeline progression
• Monitor and optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity based on established playbooks and manager guidance
• Track and report on email campaign performance, including engagement metrics, funnel progression, and contribution to program goals
• Prepare regular campaign performance summaries and surface optimization opportunities to peers and managers
• Support decisions on nurture cadence, content sequencing, and suppression/targeting logic by gathering data and preparing recommendations
• Develop technical and creative briefs for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Coordinate with stakeholders across core campaign teams, marketing operations, localization, and creative teams to keep campaigns on track
• Follow team processes and contribute to documentation of email best practices

Requirements

• 2+ years of professional non-internship marketing experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
• Knowledge of email best practices and A/B testing methodologies within Marketo
• Experience analyzing data and best practices to assess performance drivers

Nice to have:

• Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

About the Company

AWS Marketing is a global email marketing team focused on helping cloud customers discover the right solutions at the right time. They design and optimize nurture programs that guide prospects through their decision-making journey, from early awareness to active evaluation.