Email Marketing Specialist

About This Role

An Email Marketing Specialist will design, execute, and optimize email campaigns to support lead generation, nurturing, and client engagement strategies. This role suits a results-driven individual who will work closely with the Content Specialist, Events Manager, and Head of Marketing to bring campaigns to life.

Responsibilities

• Develop and design email content that drives engagement, conversions, and retention
• Write compelling subject lines, headers, and body copy aligned with iBuyNew's tone and brand voice
• Create simple graphics and visual assets using tools like Canva
• Design visually appealing, mobile-responsive email templates consistent with iBuyNew branding
• Conduct A/B testing on subject lines, visuals, and content to optimize campaign performance
• Build, test, and schedule email campaigns in ActiveCampaign, ensuring accuracy and timeliness
• Support deployment of both ad-hoc campaigns and automated email journeys across the customer lifecycle
• Segment email lists based on demographics, behavior, engagement, and preferences
• Collaborate with a specialist agency to support setup, testing, and activation of automation workflows
• Maintain list hygiene, including managing unsubscribes, bounces, and deliverability
• Ensure all campaigns comply with privacy laws and email marketing best practices
• Monitor, analyze, and report on campaign metrics such as open rates, click-through rates, and conversions
• Use insights to recommend and implement improvements
• Collaborate with internal teams (content, events, CRM, and sales) to align messaging and campaign timing
• Maintain documentation of templates, automations, and campaign history for internal visibility

Benefits

• Above-market compensation
• Healthcare coverage on day one, plus one or more dependents
• Paid time-off with cash conversion
• Group life insurance
• Performance bonuses
• Company-sponsored events and activities
• Flexible work arrangements
• Opportunities for continuous learning and career advancement
• Inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds

About the Company

MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines, with over 9,000 professionals across 13 delivery centers. The company fosters an inclusive culture that celebrates diversity and values every individual's contribution to collective success and growth.