About This Role
This role is for a highly motivated and detail-oriented CRM Executive specializing in email marketing, joining a UK-based e-commerce retail company. The core of the job involves the hands-on execution and optimization of email marketing campaigns to drive customer engagement, retention, and business growth. The ideal candidate will be comfortable managing campaigns from setup and audience selection through scheduling, deployment, and performance reporting.
Responsibilities
- Build and deploy broadcast email marketing campaigns, including block creation, imagery placement, mobile rendering, tagging, audience selection, scheduling, and deployment
- Manage both mass broadcast campaigns (manual, one-off campaigns) and simple automated email flows, such as abandoned basket/cart flows
- Build, amend, and optimize email templates and automated flows within the email marketing platform
- Work closely with the design and creative teams to ensure campaign assets and creative deliverables are accurate, complete, and delivered on time
- Brief campaigns to the design studio using online project management tools such as Monday.com
- Manage the email marketing calendar in alignment with wider marketing and trading plans
- Support ongoing testing and optimization of email campaigns to improve engagement and conversion
- Monitor, analyze, and report on email campaign performance using Google Sheets, Excel, and email platform reporting tools
- Provide insights and recommendations based on campaign performance and key email marketing metrics
- Work with relevant teams to ensure a consistent and effective customer experience across email campaigns
- Assist with audience segmentation, tagging, and maintaining accurate campaign data
- Support the ongoing optimization of automated email flows and customer lifecycle communications
- Assist with customer loyalty initiatives and related CRM activities as required
- Work with the Head of CRM and wider marketing team to support initiatives that drive customer engagement and retention
Requirements
- Minimum of 1–2 years' experience in email marketing, CRM, or a similar role
- Strong hands-on experience executing email marketing campaigns
- Comfortable working with email marketing platforms and learning new systems quickly
- Highly organized with excellent attention to detail and accuracy
- Strong analytical skills with the ability to interpret campaign performance data
- Excellent communication and collaboration skills
- A proactive, hands-on “can-do” attitude
- A genuine interest in email marketing, customer engagement, and delivering effective customer experiences
