Email Marketing Specialist

About This Role

This role is for an Email Marketing Specialist responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. You will own the channel you handle, focusing on driving revenue for e-commerce brands.

Responsibilities

• Build revenue-driving campaign calendars
• Architect and optimize flows
• Manage segmentation and testing
• Monitor performance and make strategic recommendations
• Collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns
• Develop monthly campaign calendars aligned with brand goals
• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)
• Create SMS strategy alongside email (campaigns + automation)
• Identify revenue growth opportunities within the retention channel
• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)
• Build and manage email + SMS campaigns in Klaviyo (or similar ESP)
• Set up and optimize flows, triggers, and conditional logic
• Create advanced segmentation strategies
• Ensure proper tracking, attribution, and UTM structure
• QA all campaigns before launch
• Monitor campaign and flow performance daily/weekly
• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)
• Identify drop-offs in funnel performance
• Proactively implement improvements
• Prepare weekly and monthly performance reports
• Translate data into clear strategic insights
• Present findings and recommendations internally (and on client calls when needed)
• Track retention contribution to total revenue

Requirements

• Bachelor's degree in marketing, Communications, or related field
• 4+ years of hands-on experience in email marketing for e-commerce brands
• Strong experience with Klaviyo (or similar ESP)
• Deep understanding of lifecycle marketing
• Comfort analyzing data and making performance decisions
• Ability to manage multiple accounts simultaneously
• High attention to detail (QA discipline is critical)

About the Company

Our client is a performance marketing agency that helps e-commerce brands grow through digital marketing strategy, creative development, and campaign execution. They work with different industries, including automotive, SaaS, consumer electronics, retail, and more, and operate with a fully remote, global team.