About This Role
Connecting infrastructure professionals globally through impactful digital marketing experiences is the core purpose of this role. The Email Marketing Specialist will execute and optimize email campaigns and nurture programs that support global marketing initiatives, building, testing, deploying, and monitoring email communications and marketing automation programs in Marketo.
Responsibilities
- Build and deploy email campaigns in Marketo using approved templates, including email assets, programs, smart lists, smart campaigns, forms, and landing pages
- Configure audience selection, segmentation, exclusions, subscription preferences, and campaign workflows in accordance with approved briefs and data standards
- Develop and maintain nurture streams, triggered communications, and webinar-related email programs under the guidance of campaign and program managers
- Perform end-to-end quality assurance testing for content, links, personalization tokens, rendering, forms, audience targeting, scheduling, and workflow logic before deployment
- Collaborate with campaign owners, content teams, and Marketing Operations to resolve build requirements, obtain approvals, and meet launch timelines
- Monitor campaign execution and delivery results, investigate operational issues, and ensure successful completion of scheduled activities
- Analyze campaign performance and prepare summaries of delivery, engagement, conversion, and other key metrics
- Support A/B testing initiatives and implement approved optimizations to templates, workflows, audience segmentation, and campaign processes
- Maintain campaign documentation, naming conventions, operational standards, and reusable marketing assets
- Contribute to continuous improvement efforts related to email marketing operations, automation processes, and campaign effectiveness
Requirements
- Approximately 1–3 years of experience in email marketing, marketing automation, campaign operations, or a related field, including internships or equivalent hands-on experience
- Hands-on experience building, testing, and deploying email campaigns in Marketo, HubSpot, MailChimp, or other email automation platform
- Working knowledge of Marketo programs, smart lists, smart campaigns, workflow automation, and email scheduling
- Understanding of email marketing best practices, audience segmentation, data hygiene, and permission-based marketing requirements
- Strong attention to detail with the ability to manage multiple concurrent campaigns and deadlines
- Experience conducting quality assurance testing and troubleshooting campaign execution issues
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to collaborate effectively with cross-functional stakeholders in a global environment
