Email Marketing Automation Strategist

About This Role

This role will create and maintain marketing automation efforts with a focus on email marketing, automation building, and overall maintenance. It is a fully-remote contract position that suits a professional who can independently lead day-to-day email operations.

Responsibilities

• Independently build and monitor workflows/nurture campaigns for automated content/email releases
• Maintain the day-to-day scheduling, support, and planning for all automation efforts
• Suggest and implement new strategies to grow outreach and lead through digital efforts
• Work with UX and CX staff members to develop customer journeys to increase engagement and user experience through all digital channels
• Build and design emails in email marketing software
• Develop and administer tests for static and dynamic content, A/B testing, and list segmentation
• Independently run and compile analytics reports for stakeholders using email marketing software and Microsoft Excel
• Manage subscription management, knowledge of requirements and laws (CAN-SPAM, GDPR, etc)
• Maintain mindfulness of deliverability, segmentation strategy, reputation, and best practices
• Understand HTML email coding, email rendering/design, and troubleshooting common email problems
• Serve as back up for updating and maintaining online content for websites
• Analyze and report on findings, trends, and best practices to each business line

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Communication, or related fields
• 3+ years of digital marketing experience
• Understanding and experience with Marketing Automation software, lead generation, and nurture/drip campaigns
• Proficient in email building software and tools
• Knowledge of marketing automation best practices
• Ability to design and interpret technical specifications
• Ability to learn software applications and technical information quickly
• Ability to lead day-to-day email operations with minimal to no supervision
• Proficient decision-making skills regarding best practices for email and marketing automation
• Understanding of email marketing laws (CAN-SPAM, GDPR, etc)
• Proficient with Microsoft Excel
• Strong oral and written communication skills to interact with staff, end users, and management
• Presentation skills to showcase successes and failures of campaigns
• Ability to prioritize multiple tasks simultaneously with frequent interruptions and time constraints
• Experience with developing cross-departmental consensus
• Highly self-motivated