Email Marketing & Automation Specialist (Klaviyo)

About This Role

This specialist role focuses on designing automated customer journeys and lifecycle flows for a growing eCommerce business based in New Zealand. The position suits an analytical, creative, and commercially minded individual who enjoys solving problems, understanding customer behavior, and using data to improve customer engagement, retention, and revenue.

Responsibilities

• Design, build, and optimize automated customer journeys and lifecycle flows using Klaviyo
• Develop customer segmentation strategies to deliver personalized and relevant experiences
• Analyze customer behavior and campaign performance to identify opportunities for optimization
• Continuously test, refine, and improve automations through A/B testing and data-driven insights
• Create newsletters and promotional email campaigns that support the wider marketing calendar
• Collaborate with the marketing team to align email marketing with business goals
• Stay up to date with email marketing, customer lifecycle, and eCommerce best practices

Requirements

• 2+ years of hands-on experience with Klaviyo
• Strong understanding of lifecycle marketing, customer journeys, email automation, and segmentation
• A natural problem solver who enjoys thinking strategically and finding smarter ways to engage customers
• A creative mindset with a good eye for email design, messaging, and customer experience
• Strong analytical skills with the ability to interpret data and turn insights into action
• A commercial mindset focused on improving customer engagement, retention, conversions, and revenue
• Experience with A/B testing and campaign optimization
• Excellent written communication skills, attention to detail, and the ability to manage multiple priorities

Nice to have:

• Experience with Magento or other eCommerce platforms
• Experience with other digital marketing channels (such as Google Ads, paid social, or performance marketing)

Benefits

• A relaxed, supportive, and collaborative team culture
• Opportunities for growth and continuous learning
• A workplace where your ideas are valued and your work makes a real impact

Important Details

• Schedule: Day shifts only, weekends off

About the Company

We are one of New Zealand's largest niche eCommerce retailers, with a workplace that is relaxed, collaborative, and enjoyable. Our Davao office includes a pool, and we foster a culture built on trust, teamwork, and continuous learning.