About This Role
This role involves advising prospective students on educational offerings and helping them achieve their academic and professional goals. The Education Consultant will engage with students, including working adults seeking to up-skill, to understand their needs and guide them through the application process for diplomas and certificates. The position is full-time and based in the office.
Responsibilities
- Develop and execute multi-channel advertising campaigns across digital platforms (e.g., Google Ads, Facebook/Instagram/TikTok) and traditional channels (e.g., print, local partnerships)
- Collaborate with the marketing team to produce compelling and targeted advertising content (copy, visuals, videos) tailored to specific audiences, especially working adults
- Utilize advertising tools to generate high-quality leads, track campaign performance through analytics, and optimize strategies based on data-driven insights (ROI, conversion rates)
- Ensure all advertising materials and messaging are consistent with the college's brand identity and values across all channels
- Engage with prospective students (including working adults seeking up-skilling) to understand their educational and career goals
- Provide expert advice on the full range of academic programmes (diplomas, certificates), proposing tailored training solutions and learning strategies
- Conduct admissions counseling services through scheduled appointments and customer visits
- Manage the entire student application process, including scheduling, document verification, and course enrolment
- Continuously track student learning progress post-enrolment to ensure satisfaction and identify areas for support
- Stay updated on industry trends, educational developments, and competitor offerings to effectively position the institution's programmes
- Build, manage, and maintain positive, long-term professional relationships with students throughout their application journey
Requirements
- Diploma qualification or above
- Minimum 2 years of experience in a sales or customer-facing role, preferably in the education or services industry
- Excellent interpersonal and communication skills, with the ability to effectively engage with people from diverse backgrounds
- Strong problem-solving and decision-making abilities, with a focus on providing exceptional customer service
- Thorough knowledge of the local and international education landscape, including academic programmes, admission requirements, and industry trends
- Proficiency in Microsoft Office applications and familiarity with customer relationship management (CRM) software
- In-depth knowledge of ad managers for platforms like Facebook/Instagram, WhatsApp, TikTok, WeChat, and Little Redbook