An EdTech Sales Counsellor joins the admissions team to convert qualified student and professional inquiries into enrollments. This is a B2C inside sales role focused on understanding career goals, recommending programs, handling objections, and guiding candidates through the admission journey. The role suits a confident communicator who enjoys sales, understands the importance of follow-ups, and is motivated by achieving and exceeding monthly targets.
Responsibilities
Handle qualified leads generated through digital marketing and other acquisition channels
Connect with prospective students and working professionals through calls, WhatsApp, email, and virtual meetings
Understand the candidate's education, experience, career goals, and learning requirements
Recommend relevant courses and programs based on the candidate's profile
Conduct effective sales pitches and product presentations
Convert qualified leads into paid enrollments
Consistently achieve monthly and quarterly admission targets
Explain course curriculum, program structure, duration, certifications, fees, schedules, and career support
Help prospects understand the relevance and career value of different programs
Address questions and concerns related to courses, eligibility, fees, and admissions
Identify the candidate's needs and position the right program accordingly
Build trust and establish strong relationships throughout the decision-making process
Maintain regular and structured follow-ups with prospective students
Handle common sales objections related to pricing, course selection, competition, timing, and decision-making
Use effective persuasion and negotiation techniques to move prospects through the admissions funnel
Create urgency and drive timely enrollment decisions without compromising the student experience
Maintain accurate lead and prospect information in the CRM
Update lead stages, follow-up activities, conversations, and admission status
Manage the sales pipeline and prioritize high-intent prospects
Ensure no qualified lead is missed due to delayed or inconsistent follow-up
Track individual performance against daily, weekly, and monthly sales targets
Guide students through documentation, payment, and enrollment procedures
Coordinate with internal teams to ensure smooth admission and onboarding
Maintain a positive candidate experience from the first interaction through enrollment
Requirements
Strong B2C sales and conversion skills
Excellent verbal and written communication
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Strong counselling, persuasion, negotiation, and objection-handling abilities
Highly confident and comfortable speaking with students and working professionals
Strong follow-up discipline and pipeline management skills
Target-driven and motivated by incentives and performance
Ability to understand customer needs and recommend the right solution
Comfortable working in a high-volume lead environment
Basic understanding of CRM systems and sales reporting
Strong ownership of individual sales targets and conversion numbers
1-3 years of experience in EdTech Sales, Inside Sales, Education Sales, Admissions Counselling, Academic Counselling, Career Counselling, B2C Sales, Student Recruitment, Course Sales, Training & Certification Sales, or Education/Training Consulting
Bachelor's degree in any discipline
Nice to have:
MBA/PGDM in Sales, Marketing, Business Management, or a related field
Benefits
Attractive performance incentives
Qualified inbound leads
No field sales
Structured sales and product training
Opportunity to work in the fast-growing EdTech industry
Exposure to high-demand technology and professional education programs
Performance-based career growth
Supportive and energetic work environment
Opportunity to build a long-term career in EdTech sales
Opportunity to sell career-oriented programs across high-demand technology and professional domains
Access to qualified leads generated through marketing campaigns
Learning from experienced sales leaders and education professionals
Building expertise in consultative selling and career counselling
Fast career progression based on performance
Important Details
Locations: Chennai, Kolkata, Hyderabad
Schedule: Monday to Saturday
About the Company
The Boston Institute of Analytics is a top-ranked international education and training institute, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Its programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.
