About This Role
This role drives sustainable, double-digit GMV growth for newly launched brands across Shopee, TikTok Shop (TTS), and Lazada. It involves leading the Zone's e-commerce strategy and enabling local agencies and enablers to deliver best-in-class execution. The manager will bridge Brand, Commercial, and Supply Chain functions to make Galderma the most visible and best-converting skincare and baby brand across Singapore's digital shelves.
Responsibilities
- Define the annual e-commerce business plan, identifying key growth levers (new platform launches and portfolio expansion)
- Co-own and manage the e-commerce P&L, optimizing transactional media and promotional investments (Retail Media, Search, Promotions) to maximize ROAS and ROI
- Lead Joint Business Plans (JBPs) with Shopee, TikTok Shop, and Lazada
- Set KPI targets and establish brand standards for agencies and enablers
- Develop platform-specific growth strategies for Shopee, TikTok Shop, and Lazada based on platform dynamics and historical performance
- Define GMV split and phasing in close collaboration with local markets
- Build brand-specific growth plans while maintaining global brand consistency
- Design and execute promotional calendars, including exclusive bundles, sampling programs, and CRM-driven loyalty initiatives
- Co-own Store-in-Store (SIS), Product Detail Pages (PDPs), and branded content quality across all platforms, ensuring Perfect Store execution
- Oversee transaction media execution and campaign performance together with country and brand teams
- Track key KPIs including GMV, traffic, and conversion
- Drive content strategy, including keywords, product narratives, assortment plans, and commission guidance
- Manage trade spend productivity (ROI and GTN)
- Lead bi-weekly and monthly performance reviews with agencies and enablers covering: Platform building blocks, Branded content, Transaction media, Affiliate marketing, Livestreaming
Requirements
- Strong understanding of the e-commerce ecosystem, particularly Shopee, TikTok Shop, and Lazada
- Hands-on experience with Seller Center, Brand Portal, and marketplace algorithms
- Proficient in analytics tools such as Power BI and platform analytics
- Good understanding of Retail Media (Shopee Ads, TikTok Shop Ads, AMS) and SEO/SEM principles
- Strong stakeholder management and influencing skills across internal and external partners
- Entrepreneurial mindset with the ability to thrive in a fast-paced, test-and-learn environment
- Consumer-centric thinking with a passion for beauty and digital commerce
- Ability to collaborate effectively with platform partners, local agencies, Brand Managers, Supply Chain teams, and regional stakeholders
