Ecommerce Manager

About This Role

This role involves developing the online business for an established sportswear and lifestyle brand in international markets outside of France. The manager will create market-specific plans to achieve profitable growth, combining commercial ownership, localisation, country activation, and cross-border operations.

Responsibilities

• Develop the international eCommerce growth plan and prioritise countries by commercial potential and profitability
• Own revenue and margin targets for international markets on the brand’s online store
• Localise pricing, duties and taxes, payment methods, delivery options, promotions and content
• Work with the cross-border eCommerce partner to improve checkout, shipping and returns
• Build country activation plans with the paid media agency and CRM team
• Adapt assortments and commercial calendars to local seasons, events and sizing preferences
• Analyse traffic, conversion, average order value, returns and margin by country
• Identify new market opportunities and prepare recommendations for expansion
• Use AI tools to support content localisation, market analysis and campaign preparation

Requirements

• At least four years of eCommerce experience, including demonstrable international or cross-border sales development
• Strong commercial and analytical skills, including P&L, pricing, conversion and market-level profitability
• A sound understanding of cross-border duties, taxes, payments and logistics
• Fluent written and spoken English
• Practical experience using AI tools to improve analysis, localisation or campaign workflows
• The ability to coordinate internal teams and external partners while taking ownership of commercial outcomes

Nice to have:

• Shopify and a cross-border solution such as Global-e
• Fashion, sportswear or lifestyle brands
• Experience developing markets such as the US, Germany, Spain or Italy

About the Company

AW Connect is recruiting on behalf of an established sportswear and lifestyle brand with an international customer base that is expanding its digital commerce team in Dubai.