About This Role
Managing and operating TikTok Shop in assigned markets to achieve sales and profit targets is the core of this role. The Ecommerce Manager will build business strategies, optimize operations, and lead a team to drive product development and sales growth.
Responsibilities
- Manage and operate TikTok Shop in assigned markets, ensuring sales and profit targets are met
- Build business strategies suitable for each market; optimize operational efficiency and resource allocation
- Manage account systems, video content, KOL/KOC, livestreaming, and sales promotion activities
- Develop strategies for best-selling products, from new product testing to scaling the business
- Manage products, inventory, goods progress, and optimize product pages to increase conversion rates
- Plan and implement promotional campaigns, coordinating with the platform to leverage support resources
- Monitor and analyze business metrics, advertising effectiveness, costs, and profits; ensure budget increase decisions are based on financial performance
- Build, manage, and train the operations, content, and livestreaming teams; set goals and evaluate work performance
- Ensure content, accounts, and business activities comply with platform policies
Requirements
- 3 years of experience in e-commerce operations, with at least 2 years of hands-on experience with TikTok Shop in Southeast Asia
- 2 years of team management experience
- Practical experience in developing best-selling products, managing sales channels, and driving sales growth
- Proficient in livestream operations, KOL/KOC collaboration, content creation, and ad optimization
- Ability to analyze data, manage costs, and calculate profits; clear understanding of cost of goods, shipping, platform fees, advertising, commissions, and order processing fees
- Experience in inventory management, cross-border logistics, or domestic warehouse models is a plus
- Proficient in data analysis tools; capable of working with reports and BI dashboards
- Business acumen, management capability, and data-driven decision-making ability
- Fluent in English or Chinese
- College degree or higher; flexibility for candidates with outstanding practical achievements
Nice to have:
- Experience in building markets from scratch, multi-country management, profit optimization, and content-driven growth
- Experience in the cosmetics or personal care industry is a plus
Benefits
- Full participation in state-regulated benefits and welfare programs
- Participation in company activities: company birthdays, year-end parties, etc.