About This Role
Leading online sales and growth across the U.S. for two luxury fragrance brands is the core of this highly hands-on role. The Ecommerce Manager will own the brands' D2C websites, TikTok Shop, and Amazon US channels. This position suits a commercially driven and analytically strong candidate who is comfortable developing strategy while also managing the day-to-day details of e-commerce operations.
Responsibilities
- Own U.S. e-commerce sales and profitability across D2C, TikTok Shop, and Amazon
- Manage day-to-day trading and merchandising for the brands' D2C websites
- Drive conversion, average order value, customer retention, and overall online performance
- Manage external agencies supporting website development, digital marketing, Amazon, and TikTok Shop
- Own the digital marketing calendar, product launches, campaigns, and promotions
- Lead CRM, email, lifecycle marketing, and customer-retention initiatives
- Grow the TikTok Shop channel, including creator and affiliate partnerships
- Manage Amazon US accounts, including storefronts, ASIN launches, advertising, inventory, and media spend
- Own Amazon media budgets and optimize performance against ROAS and profitability targets
- Monitor sales, gross margin, inventory, media spend, and channel KPIs
- Partner with Brand, Marketing, Supply Chain, and Finance teams to drive overall commercial performance
- Identify new opportunities across TikTok Shop, Amazon, D2C, and emerging digital channels
Requirements
- 4+ years of hands-on e-commerce or marketplace experience
- Strong experience managing Amazon US and TikTok Shop
- Hands-on experience with D2C websites, ideally Shopify Plus
- Experience in website merchandising, trading, conversion optimization, and CRM
- Proven track record of growing online sales and managing to gross-margin targets
- Experience managing external agencies and digital media budgets
- Amazon experience including ASIN creation, storefront management, and Amazon advertising
- Experience with TikTok Shop, affiliate programs, creators, and influencer-driven commerce
- Strong analytical and reporting skills, including advanced Excel
- Excellent attention to detail and a strong understanding of premium/luxury brand presentation
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
Important Details
- Schedule: 4 days in office / 1 day remote
- Reports to: VP US & Head of E-Commerce (UK)
About the Company
This company is seeking an experienced e-commerce professional to take ownership of a growing luxury business in the fragrance industry.
