About This Role
An Ecommerce Manager who is comfortable with Shopify backends, product performance analysis, and liaising with developers and freelancers will thrive in this role. You will be the central figure driving the ongoing performance, optimisation, and evolution of the UK website, while playing a key role in internationalisation into Europe. This is a hands-on, high-impact role that requires both strategic leadership and direct execution.
Responsibilities
- Manage, maintain, and optimise the Shopify website(s) across the UK, with growing responsibility for the EU site
- Upload and manage all website content: new products, collections, landing pages, blog content, imagery, and metadata, alongside support from the marketing team of eCom execs, creatives, and SEO/content
- Ensure the user experience remains seamless, modern, and on-brand, while constantly seeking opportunities to improve conversion and reduce friction
- Liaise with the development agency, freelancers, and SEO specialists to deliver updates, fixes, and performance improvements on time and to spec
- Monitor and interpret key analytics data (Google Analytics, Search Console, Klaviyo, Shopify reports) to make data-led decisions and drive continuous improvement
- Oversee product taxonomy, categorisation, and navigation logic to ensure intuitive, efficient user journeys
- Collaborate with marketing, sales, customer service, and logistics teams to ensure the site reflects business priorities and supports campaigns
- Support the launch and strategic growth of the EU site, adapting user experience, structure, and SEO for different markets (assisted by the SEO Manager and Shopify web dev agency)
- Lead and manage ongoing project work and continuous website development, working alongside the dev agency to plan and prioritise the roadmap
- Be proactive, suggesting improvements, spotting gaps, and never settling for 'good enough'
Requirements
- 5+ years' experience managing or running a high-performance eCommerce site
- At least 3+ years working on Shopify
- Experience with, or strong understanding of, internationalisation, Shopify markets, and multi-region/expansion stores
- A deep understanding of core eCommerce fundamentals — UX, analytics, conversion rate optimisation, merchandising, customer journey mapping
- Strong IT and computer literacy, comfortable navigating eCommerce platforms, warehouse management systems, and spreadsheets
- A strong operator with excellent attention to detail and the ability to execute independently and at speed
- Confident briefing and managing developers, designers, and third-party agencies to deliver digital projects
- Fluent in Google Analytics and Search Console, with a data-first mindset
- AI-fluent, utilising necessary tools throughout daily workflows to maximise output
Nice to have:
- Understanding and awareness of localised SEO and Hreflang
- Experience with Cloud Commerce Pro or similar warehouse management systems
- Understanding of the wider digital marketing landscape (SEO, PPC, email, social) and how it impacts eCommerce performance
- An interest in interiors, wellness, or premium lifestyle brands
Benefits
- 28 days holiday (including public holidays)
- Option to purchase up to 10 additional holiday days via salary sacrifice
- Free on-site parking
- Flexitime around core office hours
- Employee discount on Finnmark products
- Join a talented, supportive, and creative team of 60+ people
- Be part of a fast-growing company with ambitious international expansion plans
- Mentorship and collaboration with senior team members experienced in digital and eCommerce
- Casual dress
- Company pension
Important Details
- Start date: flexible for the right candidate
Application Process
- Send your CV and a short cover letter via Indeed
- Ensure you meet the essential experience requirements before applying
About the Company
Finnmark Sauna is the UK's premier supplier of authentic Sauna, Steam, Spa, and Wellness products. The company is known for delivering world-class bespoke sauna projects and supplying over 4,000 high-quality wellness products through its thriving eCommerce platform. With a strong UK online retail business, Finnmark Sauna is undergoing ambitious expansion into European markets.