About This Role
An Ecommerce Manager who is comfortable with Shopify backends, product performance analysis, and liaising with developers and freelancers will thrive in this role. You will be the central figure driving the ongoing performance, optimisation, and evolution of the UK website, while playing a key role in internationalisation into Europe. This is a hands-on, high-impact role that requires both strategic leadership and direct execution.
Responsibilities
- Manage, maintain, and optimise the Shopify website(s) across the UK, with growing responsibility for the EU site
- Upload and manage all website content: new products, collections, landing pages, blog content, imagery, and metadata, alongside support from the marketing team of eCom execs, creatives, and SEO/content
- Ensure the user experience remains seamless, modern, and on-brand, while constantly seeking opportunities to improve conversion and reduce friction
- Liaise with the development agency, freelancers, and SEO specialists to deliver updates, fixes, and performance improvements on time and to spec
- Monitor and interpret key analytics data (Google Analytics, Search Console, Klaviyo, Shopify reports) to make data-led decisions and drive continuous improvement
- Oversee product taxonomy, categorisation, and navigation logic to ensure intuitive, efficient user journeys
- Collaborate with marketing, sales, customer service, and logistics teams to ensure the site reflects business priorities and supports campaigns
- Support the launch and strategic growth of the EU site, adapting user experience, structure, and SEO for different markets (assisted by the SEO Manager and Shopify web dev agency)
- Lead and manage ongoing project work and continuous website development, working alongside the dev agency to plan and prioritise the roadmap
- Be proactive, suggesting improvements, spotting gaps, and never settling for 'good enough'
Requirements
- 5+ years' experience managing or running a high-performance eCommerce site
- At least 3+ years working on Shopify
- Experience with, or strong understanding of, internationalisation, Shopify markets, and multi-region/expansion stores
- A deep understanding of core eCommerce fundamentals — UX, analytics, conversion rate optimisation, merchandising, customer journey mapping
- Strong IT and computer literacy, comfortable navigating eCommerce platforms, warehouse management systems, and spreadsheets
- A strong operator with excellent attention to detail and the ability to execute independently and at speed
- Confident briefing and managing developers, designers, and third-party agencies to deliver digital projects
- Fluent in Google Analytics and Search Console, with a data-first mindset
- AI-fluent, utilising necessary tools throughout daily workflows to maximise output