Ecommerce Manager

About This Role

This role involves leading online sales, digital strategy, and the end-to-end customer experience for a fashion brand. The ideal candidate will be an experienced e-commerce manager with a strategic and hands-on approach.

Responsibilities

• Develop and execute e-commerce strategy to drive revenue, profitability, and growth
• Oversee website operations, UX, site merchandising, product launches, and mobile optimization
• Manage sales forecasting, P&L, budgets, KPIs, and performance reporting
• Lead digital marketing initiatives, including customer acquisition, paid and organic channels, email/SMS, CRM, and promotional calendars
• Develop customer retention, loyalty, and referral strategies to increase repeat purchases and lifetime value
• Partner with creative teams on product imagery, campaign content, and e-commerce photoshoots
• Optimize site functionality, inventory accuracy, checkout, and overall user experience
• Collaborate cross-functionally with merchandising, sales, marketing, creative, and leadership teams

Requirements

• Proven experience leading e-commerce for a consumer or fashion brand
• Strong understanding of digital merchandising, analytics, customer acquisition, and retention
• Experience managing website operations, marketing calendars, and cross-functional initiatives
• A strategic, hands-on leader who can translate data into actionable business decisions