About This Role
This Ecommerce Manager role is with a high-growth consumer brand, focusing on transforming an underdeveloped ecommerce channel into a significant revenue driver. The position involves owning the direct-to-consumer (DTC) channel end-to-end, combining growth strategy with hands-on execution across various marketing and optimization areas. It suits an ambitious individual who can build, test, and scale the DTC operation within a fast-growing business.
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Meta and Google, managing budgets against CAC, ROAS, and revenue targets
- Own the ecommerce roadmap, identifying opportunities to improve conversion, average order value, and overall channel performance
- Manage the onsite customer journey, merchandising, landing pages, and structured testing to improve conversion using Shopify or a comparable platform
- Develop email marketing, lifecycle automation, and segmentation to increase repeat purchase and customer lifetime value
- Own reporting across the funnel, using data to make informed decisions on spend, acquisition, and profitability
- Partner with the brand team to brief and test creative that balances brand identity with commercial performance
- Work with operations to ensure stock, fulfillment, delivery, and margins support the customer proposition
- Identify and test new opportunities to accelerate DTC growth
Requirements
- 3+ years' experience across DTC ecommerce, growth marketing, or performance marketing
- Proven, hands-on experience managing paid acquisition campaigns, particularly across Meta and Google
- Experience with Shopify or a comparable ecommerce platform
- Strong understanding of CAC, ROAS, conversion, AOV, retention, and customer lifetime value
- Experience with analytics, tracking, and CRM tools such as GA4 and Klaviyo
- Commercial awareness, with an understanding of ecommerce unit economics and profitability
- Entrepreneurial mindset: proactive, analytical, resourceful, and comfortable building without an established playbook
- Enjoys both setting direction and getting into the detail to make things happen
Nice to have:
- Experience within a fast-growing consumer brand
- Understanding of how to grow a DTC business commercially
Benefits
- Opportunity to take ownership of a high-potential DTC channel
- Direct influence over growth strategy, investment, and commercial outcomes
- Collaborative, entrepreneurial environment with room to shape the role
- Chance to make a measurable impact within an ambitious consumer business
