About This Role
This newly created role offers a fantastic opportunity for an Ecommerce Manager to take ownership of the website's daily performance, driving revenue through data-driven changes and optimizations. The role involves analyzing site metrics, implementing conversion rate improvements, and managing the Shopify platform to ensure an accurate and engaging customer experience.
Responsibilities
- Track daily, weekly, and monthly site performance: revenue, sessions, conversion rate, AOV, add-to-cart, checkout completion, new vs. returning customers
- Spot what has changed and why (by channel, device, landing page, and product) and flag issues fast
- Own the weekly trading report and a monthly deep-dive for the Head of Growth, with clear recommendations, not just numbers
- Forecast and track against revenue targets, especially through key trading periods like Black Friday and Christmas
- Monitor competitor brands and pricing, promotions, and site changes, and flag what the company should respond to or learn from
- Run a test-and-learn roadmap: hypotheses, A/B tests, results, and rollouts
- Improve key journeys (homepage, product pages, bundles, cart, and checkout) using analytics, heatmaps, session recordings, and customer feedback
- Increase AOV through bundles, upsells, cross-sells, and free-shipping thresholds
- Run post-purchase surveys and pull themes from reviews and customer service to find what is stopping people from buying, and turn them into site improvements
- Keep the Shopify site accurate and up to date: product pages, collections, banners, pricing, navigation, and promo mechanics
- Build landing pages for campaigns, launches, paid ads, email, and influencer traffic, and test them for conversion
- Set up and QA promotions, discount codes, and launches (e.g., new products, gift sets, sale events)
- Manage product feeds for Google Shopping and Meta catalogues so ads show accurate products and prices
- Manage customer reviews and site search so shoppers find the right product and trust it
- Manage the Shopify app stack and work with developers or agencies on bigger changes
- Own site health: speed, broken links, mobile experience, tracking accuracy, and basic on-page SEO
- Own merchandising of the online store: product order on collection pages, homepage features, hero products, bundles, and gift sets
- Proactively suggest merchandising options (e.g., what to lead with, what to bundle, what to push or pull back) backed by sales, conversion, and stock data, and review results after each change
- Plan merchandising for each trading moment (launches, seasonal campaigns, BFCM, Christmas) and refresh the store so it never looks stale
- Own the subscription journey end to end in Recharge: how subscriptions are offered on product pages, sign-up, the customer portal, skips, swaps, and cancellations
