About This Role
This Ecommerce Manager role is responsible for the growth and performance of BukuAgen's Shopee EDC channel. You will transform the store from a collection of listings into a dynamic growth engine, focusing on campaign planning, ad management, conversion optimization, performance analysis, and team coordination. The position suits a candidate accountable for achieving order and revenue targets while maintaining efficient acquisition costs.
Responsibilities
- Own monthly order, revenue, and CAC/ROAS targets for the Shopee EDC channel and build plans to hit them
- Plan and run Shopee Ads (search, display, affiliate) - set budgets, monitor CPC and conversion, and optimize spend against CAC targets
- Design and execute campaigns, vouchers, flash sales, and seasonal promotions to drive orders and improve conversion
- Improve listing quality, pricing, content, and store layout to lift conversion rate and average order value
- Analyze funnel, ads, and sales data; produce weekly/monthly performance reports with clear insights and next actions
- Direct and review the work of the Shopee Admin(s); set priorities, SOPs, and quality standards for daily operations
- Manage the seller affiliate program and collaborations to expand reach and drive traffic
- Keep the store compliant with Shopee policies and protect account health, minimizing penalty and suspension risk
Requirements
- Bachelor's degree, or equivalent practical experience in e-commerce / digital marketing
- 3–5 years of hands-on experience managing a Shopee (or comparable marketplace) store, ideally with P&L or target ownership
- Proven experience running Shopee Ads and managing an ad budget against CAC/ROAS goals
- Strong analytical skills - comfortable with spreadsheets, funnel metrics, and turning data into decisions
- Understanding of the full e-commerce funnel: traffic, conversion, retention, and unit economics
- Experience coordinating or leading a small operational team is a plus
- Comfortable using AI tools to work faster and smarter
- Self-driven, organized, and able to balance strategy with hands-on execution
What Success Looks Like
- Monthly order and revenue targets are met or exceeded with CAC kept within target
- Ad spend is efficient and consistently improving in ROAS over time
- Conversion rate and store health trend upward quarter over quarter
- The admin team operates on clear SOPs with minimal escalations
About the Company
BukuAgen is focused on the growth and performance of its Shopee EDC channel.