About This Role
This managerial position drives the growth and commercial performance of the company's e-commerce business in Singapore across various channels, including brand.com and marketplaces like Shopee, Lazada, and Zalora, while also developing new channels such as TikTok Shop. The role requires strong commercial acumen, e-commerce expertise, and an execution-driven mindset, focusing on sales performance, forecasting, and identifying growth opportunities.
Responsibilities
- Own e-commerce sales performance and revenue targets, actively tracking performance and driving actions to close gaps and maximise growth
- Develop sales forecasts and analyse trends, performance and key KPIs to identify opportunities and risks
- Translate data into clear commercial actions across assortment, pricing, promotions, media and campaigns
- Proactively develop new growth opportunities through platform partnerships, collaborations, exclusives, livestreaming, affiliates, creator commerce and other initiatives
- Stay ahead of market, consumer, competitor and platform trends to identify opportunities for the business
- Develop and execute e-commerce trading and campaign plans across all channels
- Monitor sell-through and SKU productivity, identifying fast-moving and slow-moving stock
- Work closely with Merchandising and Logistics to ensure the right assortment and stock availability to maximise sales
- Recommend actions to improve stock productivity while protecting brand and pricing strategy
- Manage the performance and day-to-day execution of brand.com and key marketplaces
- Maintain strong knowledge of marketplace mechanics, campaigns, advertising solutions, fulfilment and platform tools
- Understand and optimise the full customer journey from discovery and consideration to conversion and repeat purchase
- Identify opportunities to improve traffic, conversion, AOV, customer acquisition and retention
- Ensure smooth e-commerce operations across product listings, pricing, promotions, orders, fulfilment and customer service
- Proactively identify and resolve operational or commercial issues before they impact customers or sales
- Manage e-commerce enablers, agencies and platform partners, ensuring strong execution and accountability
- Work cross-functionally with Marketing, Merchandising, Finance, Operations and IT to deliver business objectives
- Lead and develop the e-commerce team with clear ownership, priorities and performance expectations
- Build a culture of accountability, commercial thinking, initiative and continuous improvement
Requirements
- Minimum 5 years of e-commerce experience, preferably within retail, consumer or lifestyle categories
