About This Role
This Ecommerce Manager role will lead and scale an online cosmetics business across multiple platforms. The manager will be responsible for driving online sales growth, executing performance marketing campaigns, managing inventory, and optimizing store performance to deliver exceptional beauty shopping experiences.
Responsibilities
- Manage and scale sales across key channels, including Shopee, Lazada, TikTok Shop, Konvy, and the D2C brand website, to achieve monthly and annual revenue targets
- Plan and execute promotional campaigns (e.g., Double-Digit Mega Sales, Payday, Mid-Month) in coordination with marketing teams to boost conversion rates and traffic
- Oversee in-app advertising budgets and execution (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads) to ensure high ROI/ROAS
- Track and analyze key performance metrics (Traffic, Conversion Rate, AOV, Customer Journey) using data to optimize store performance and campaign outcomes
- Collaborate with the supply chain team to forecast inventory demands, manage stock levels, and ensure product availability during high-traffic campaign periods
- Organize SKU allocation (exclusive sets, channel-specific bundles) and implement pricing structures to avoid channel conflict
- Work closely with Key Account Managers (KAMs) from platforms, as well as internal Content, Graphic, Influencer, and Customer Service teams to maintain high brand presentation standards
Requirements
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field
- Minimum 3–5 years of experience in E-commerce management (experience in Cosmetics, Beauty, or FMCG industries is strongly preferred)
- In-depth knowledge and hands-on experience with Seller Center tools across major platforms, including Shopee, Lazada, TikTok Shop, and their in-app marketing ecosystem
- Strong data-driven mindset with advanced proficiency in Excel / Google Sheets (e.g., Pivot Tables, VLOOKUP)
- Deep understanding of cosmetics consumer insights, beauty trends, review-driven marketing, influencer strategy, and product life cycles
- Excellent interpersonal and cross-functional communication skills, strong leadership, and effective problem-solving abilities under pressure
- Highly adaptable with strong learning agility to quickly adjust to algorithm changes and new platform features
