About This Role
The Ecommerce Manager will lead the end-to-end commercial strategy, execution, and day-to-day management of the client's digital commerce ecosystem. This role involves overseeing various digital channels, optimizing customer experience, and driving performance through data-driven strategies.
Responsibilities
- Oversee and direct the end-to-end commercial strategy and execution across brand direct-to-consumer (DTC) storefronts, third-party marketplaces (e.g., Amazon), and emerging social commerce channels (e.g., TikTok Shop)
- Monitor channel profitability, net contribution (NC), and average selling price (ASP), implementing dynamic catalog and pricing tactics to ensure sustainable revenue growth
- Supervise order fulfilment workflows, inventory planning, customer service standards, and operational logistics across all platforms to deliver seamless service levels
- Lead the customer experience roadmap, optimizing site navigation, conversion funnels, checkout experiences, and user journeys across web and mobile platforms
- Drive digital shelf excellence by managing rich media, PDP enhancements, and A+ / Enhanced Brand Content for core catalog lines and New Product Developments (NPDs)
- Build and maintain an ongoing promotional and editorial calendar encompassing scheduled campaigns, gift-with-purchase (GWP) initiatives, and seasonal launches
- Partner cross-functionally to ensure coordinated, high-impact traffic-driving campaigns
- Guide retention marketing initiatives, including customer lifecycle campaigns via email marketing, SMS flows, and loyalty programs
- Collaborate with third party vendors to implement strategies
- Monitor, analyse, and report on core e-commerce metrics (traffic, session conversion rates, customer acquisition cost, return on ad spend, repeat purchase rates, and channel margins)
- Translate behavioural analytics and channel data into actionable commercial recommendations for executive leadership and product development teams
Requirements
- 5–8 years of experience in eCommerce channel management
- Strong expertise in Amazon growth management (brand building + performance marketing)
- Experience with global eCommerce operations (US markets) strongly preferred
- Prior FMCG, Beauty, or Consumer Healthcare eCommerce experience desirable
- Deep understanding of Amazon ecosystem (AMS, A+ Content, SEO, DSP, promotions)
- Strong analytical skills with ability to interpret data and drive insights-based actions
- Proven commercial acumen with ownership of P&L or sales growth targets
- Strong negotiation and relationship management skills with platform partners
- Bachelor's degree in Business, Marketing, or related discipline (MBA preferred)
