About This Role
This role involves taking ownership of the trading performance for Cult Beauty's non-UK territories, with a primary focus on EU markets. The manager will work closely with the Senior Ecommerce Manager to plan, forecast, and execute the commercial strategy for the non-UK site. It is a hands-on trading position, driving daily site and app performance, leading a robust test and learn agenda, and being accountable for the delivery of revenue, gross profit, and key KPI targets across assigned territories.
Responsibilities
- Build and maintain sales forecasts and trading budgets for non-UK territories, aligning with the wider commercial plan
- Own the territory trading calendar, mapping campaign moments, product launches, and promotional windows relevant to EU shopping patterns and key dates
- Support in-month and in-season reforecasting, factoring in seasonality, EU market maturity, local trading nuances, and GBP:EUR FX movement
- Manage end-to-end site and app trading execution for the non-UK site, from homepage and landing page merchandising to campaign go-live and site health checks
- Ensure accurate, timely activation of pricing, promotions, and content, with particular attention to relevance for EU audiences and shopping behavior
- Partner with central marketing, buying, and merchandising teams to tailor campaigns and product placement for the EU customer base
- Own app-specific trading activity, including app merchandising, push/in-app messaging, and app-exclusive campaigns
- Own and prioritize a test and learn roadmap for non-UK territories, identifying CRO opportunities across the customer journey and conversion funnel
- Partner with CRO, UX, and Tech teams to scope, execute, and analyze A/B and multivariate tests
- Translate test outcomes into clear, actionable recommendations for site and app experience improvements
- Monitor daily trading performance against Revenue, GP, and key KPI targets for the EU/non-UK site
- Investigate performance fluctuations in real time and take, or recommend, corrective trading action
- Maintain and evolve reporting dashboards to track EU market KPIs, ensuring visibility of performance trends and risks
- Work closely with marketing channel leads, buying, CRM, and data teams to drive qualified traffic and improve conversion
- Partner with Tech and CRO teams to ensure seamless implementation of customer-facing changes and new initiatives
- Support the Senior Ecommerce Manager in shaping and delivering the wider non-UK growth strategy
- Prepare regular trading reports and performance summaries for senior stakeholders
- Present clear, insight-led updates covering performance, opportunities, risks, and recommended actions
- Line manage and develop 1-2 Ecommerce Executives, setting clear objectives and supporting day-to-day workload and prioritization