This role is vital for significantly growing the company's EMEA DTC brands through branded eCommerce websites. The Ecommerce Manager will achieve sustainable ambitious growth and deliver on revenue and profitability targets, while delivering a powerful, best-in-class brand experience through product merchandising, onsite user experience, and improving on-site SEO. The role requires a deep understanding of eCommerce best practices, high technical proficiency in Magento and Shopify Plus, and a strategic mindset to align online initiatives with overall business goals.
Responsibilities
Own the delivery of eCommerce (excluding Pro) revenue and profitability across the three DTC brands in EMEA
Use trading insights to build and implement strategic onsite initiatives that drive profitability, increase basket size and AOV, maximise up-sell and cross-sell opportunities, and support the clearance of E&O inventory
Brief and guide eCommerce Specialists on strategic actions that improve conversion rates (CVR) and other key onsite performance metrics
Partner with the eCommerce Trading Manager to plan and execute seasonal promotional strategies that deliver revenue growth while maintaining strong brand equity
Ensure all websites are merchandised effectively in line with product priorities, commercial objectives, and regional strategy
Manage and coach a team of eCommerce Specialists to maximise the use of platform functionality, software capabilities, and onsite tools
Act as the primary point of contact for all development activity across the three sites, managing the ongoing evolution of technology platforms and ensuring timely, effective delivery of enhancements and technical updates
Provide final approval for onsite content updates and functional releases, ensuring all changes meet best practice standards and stakeholder requirements
Implement a robust technical and on-page SEO strategy, while training and supporting eCommerce Specialists in the effective execution of SEO best practices
Improve site performance through data-driven A/B testing and fostering a strong test-and-learn culture across the eCommerce function
Lead the eCommerce workstream for key EMEA DTC projects, ensuring business requirements are represented and delivered effectively
Stay ahead of industry trends, platform developments, and emerging technologies to identify opportunities for continuous improvement and innovation
Own the onsite customer journey and user experience, ensuring consumers receive a best-in-class brand experience across all digital touchpoints
Use performance metrics such as bounce rate, exit rate, rage clicks, and page error reporting to identify opportunities and briefing continuous improvements to development teams
Lead initiatives to enhance the customer journey, including website navigation, product discovery, product detail pages, checkout experience, and mobile responsiveness across platforms
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Partner closely with the COE Content team to review and approve branded content, ensuring a consistent, engaging, and high-quality brand experience onsite
Optimise guided selling experiences to drive revenue growth while delivering an exceptional customer experience
Ensure the accuracy, quality, and relevance of all content displayed across websites
Maintain compliance with accessibility standards and regulations, including WCAG, ADA, and EAA requirements
Manage, coach, and mentor a team of three eCommerce Specialists and one contractor, fostering a high-performing and collaborative team culture
Drive continuous development and capability-building initiatives across the team
Act as the primary escalation point for issues relating to eCommerce stores, supporting platforms, and associated software solutions
Manage the relationship with SEO agency partners, ensuring the delivery of strategies that drive organic growth and support ongoing technical improvements to digital infrastructure
Provide clear strategic direction and performance expectations to agency partners, ensuring alignment with business priorities and measurable value delivery
Attend quarterly business reviews (QBRs), reviewing performance against objectives, and identifying opportunities to accelerate growth and achieve commercial goals
Requirements
5 years working in an eCommerce merchandising role
Expertise with ecommerce systems and a good knowledge of the DTC business
Proactive approach to problem solving and online merchandising
Team lead/management experience
Authorized to work in the United Kingdom
Benefits
Mobility allowance
Flexible work policy with regards to working hours and work from home
Increased flexi-days package after 1 year of service
Perkbox
Modern office with collaborative workspaces
Employee assistance counselling line
Employee discounts on all EMEA products
Lunch and Learns
Company closure between Christmas and New Year’s
Employee Stock Purchase Plan
The chance to work in an international, diverse, and inclusive environment
Important Details
Work location: London, Hybrid (work 3 days onsite), temporarily remote until the new year when the office will open
Employment type: Full time, permanent contract
About the Company
Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Its portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories. The company grows and strengthens its brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.
